Corporate Communication: Concepts and Practice
Autor Jaishri Jethwaneyen Limba Engleză Paperback – 13 feb 2024
Some of the functions of corporate communication include identifying and segmenting stakeholders, articulating brand positioning, selecting appropriate channels of internal and external communication, and managing crises, conflicts, and reputations, among others. This revised edition offers a fresh perspective into all basic and critical aspects of corporate communication and incorporates the latest changes in governmental policies and industry trends to aid students adapt to the contemporary business environment and become industry-ready.
This book will be of great interest to students and researchers working in the areas of corporate communication, organizational communication, journalism, mass communication, communication studies, public relations, and human resource management.
Toate formatele și edițiile | Preț | Express |
---|---|---|
Paperback (1) | 306.54 lei 3-5 săpt. | +59.83 lei 6-10 zile |
Taylor & Francis – 13 feb 2024 | 306.54 lei 3-5 săpt. | +59.83 lei 6-10 zile |
Hardback (1) | 993.76 lei 6-8 săpt. | |
Taylor & Francis – 13 feb 2024 | 993.76 lei 6-8 săpt. |
Preț: 306.54 lei
Nou
Puncte Express: 460
Preț estimativ în valută:
58.67€ • 60.99$ • 48.60£
58.67€ • 60.99$ • 48.60£
Carte disponibilă
Livrare economică 15-29 ianuarie 25
Livrare express 31 decembrie 24 - 04 ianuarie 25 pentru 69.82 lei
Preluare comenzi: 021 569.72.76
Specificații
ISBN-13: 9781032694719
ISBN-10: 1032694718
Pagini: 378
Ilustrații: 18 Tables, black and white
Dimensiuni: 174 x 246 x 24 mm
Greutate: 1.42 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge India
Locul publicării:Oxford, United Kingdom
ISBN-10: 1032694718
Pagini: 378
Ilustrații: 18 Tables, black and white
Dimensiuni: 174 x 246 x 24 mm
Greutate: 1.42 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge India
Locul publicării:Oxford, United Kingdom
Public țintă
PostgraduateCuprins
List of tables. Preface. 1 Understanding corporate communication 2 Media -Dynamics and Strategies 3 Corporate Reputation Management 4 Employee communication 5 Managing Government Relations 6 Writing for the Media and Media relations 7 Corporate communication in brand promotion 8 Corporate social responsibility 9 Financial communication 10 Crises communication 11 Corporate communication research 12 Laws and ethics in corporate communication. Index.
Notă biografică
Jaishri Jethwaney, currently Senior Advisor for Communication with the Ministry of Health and Family Welfare in its Immunology Technical Support Unit (ITSU), Delhi, India, was Professor and Head of the Department of Advertising and Public Relations at the much acclaimed Indian Institute of Mass Communication where she taught for over two decades.
Descriere
Corporate Communication: Concepts and Practice - a comprehensive and engaging textbook - helps in understanding the underlying concepts and real-life strategies of communication in modern day corporate set-ups.