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Corporate Diplomacy – The Strategy for a Volatile, Fragmented Business Environment

Autor U Steger
en Limba Engleză Hardback – 28 noi 2002
Based on a wealth of empirical studies and case studies, this book explains the strategic choices companies have to make in order to remain consistent. In each chapter, real-life examples illuminate the key message managers should take away from the book. It offers a purely managerial viewpoint focused on what managers can do to manage the business enviroment in any situation.
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Specificații

ISBN-13: 9780470848906
ISBN-10: 0470848901
Pagini: 324
Dimensiuni: 167 x 232 x 25 mm
Greutate: 0.59 kg
Editura: Wiley
Locul publicării:Chichester, United Kingdom

Public țintă

Communications Officers, PR and Governmental Affairs Managers, Environmental and Sustainability Executives, plus Senior and Middle Managers from Companies across a wide variety of Industries

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Descriere

Based on a wealth of empirical studies and case studies, this book explains the strategic choices companies have to make in order to remain consistent. In each chapter, real--life examples illuminate the key message managers should take away from the book.