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Corporate Social Strategy: Stakeholder Engagement and Competitive Advantage de Bryan W. Husted

Corporate Social Strategy: Stakeholder Engagement and Competitive Advantage

Autor Bryan W. Husted, David Bruce Allen
en Limba Engleză Paperback – 10 noi 2010
Can good-will be good business? Firms are increasingly called upon to address matters such as poverty and human rights violations. The demand for corporate social responsibility (CSR) is directed mainly at top management in multinational corporations who are reminded that, in addition to helping to make the world a better place, their commitment to social action will be rewarded by lasting customer loyalty and profits. But is it true that firms that engage in social action will be rewarded with a good name, competitive advantage, superior profits and corporate sustainability? What if it is true for some firms and not for others? This book addresses these and other questions by explaining the how and why of creating value and competitive advantage through corporate social action. It shows how and when firms can develop successful corporate social strategies that establish strong commitments to shareholders, employees and other stakeholders.
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Specificații

ISBN-13: 9780521149631
ISBN-10: 0521149630
Pagini: 362
Ilustrații: 9 b/w illus. 11 tables
Dimensiuni: 152 x 228 x 16 mm
Greutate: 0.58 kg
Editura: Cambridge University Press
Colecția Cambridge University Press
Locul publicării:Cambridge, United Kingdom

Cuprins

List of figures; List of tables; List of appendices; Acknowledgments; 1. Introduction: corporate social strategy; Part I. Fundamentals: 2. The ethics of social strategy; 3. Theory of the firm and corporate social strategy; 4. Overview of the model: how do we build corporate social strategy?; 5. Elements of successful corporate social strategy; Part II. The Process of Developing Corporate Social Strategy: 6. Competitive environment; 7. From stakeholder management to social strategy; 8. Resources and capabilities; 9. Corporate identity; Part III. Implementing Social Strategy: 10. Organizing for social strategy; 11. Corporate social strategy management and the multinational company; 12. Measurement and evaluation; 13. Conclusions: the future of social strategy; Bibliography; Index.

Recenzii

'The key point in this important new book is that a corporation's 'social' strategy must be integrated with its business strategy. Husted and Allen break new ground in showing us how this integration needs to proceed. This is a terrific book for managers and theorists.' R. Edward Freeman, Olsson Professor of Business Administration and Co-Director of the Olsson Center for Applied Ethics, University of Virginia
'All companies, now more than ever, are looking for the key to being more competitive and how best to create value. Can stakeholder engagement be useful and, if so, how? This book gives brilliant answers that will help you to reinvent your business strategy from a winner's perspective.' Alberto Andreu Pinillos, Managing Director on Corporate Reputation and Corporate Responsibility, Telefónica, S. A.
'This book gives interesting insights both for academics and practitioners. Instead of addressing the usual questions on CSR and sustainability, this book begins by formulating new ones, taking the inquiry one step further while keeping in mind that scenarios for the future of corporate social strategy and strategy itself are uncertain. … strengths of this deeply documented work are threefold: (1) a solid anchoring of … views in CSR, stakeholder and mainstream strategic theory, (2) a variety of empirical evidence and case studies conducted over the years by the authors on which they support their views, and (3) while being profound 'believers' in CSS, they keep an eye on potential weaknesses and threats, difficulties and challenges that this idea will face both today and tomorrow.' Mar Perez, European Management Journal

Notă biografică

Descriere

This book shows how firms can develop successful corporate social strategies that establish strong commitments to shareholders, employees and other stakeholders.