Countryside Recreation Site Management: A Marketing Approach
Editat de Ian Keirleen Limba Engleză Paperback – 13 iun 2002
The book takes a innovative marketing-driven approach to the subject, focusing on the development of each site as a 'product' to meet the needs of the leisure 'consumer'. It offers step-by-step guidance to every management issue, from developing infrastructure to on-site health and safety, and is richly supported with diagrams, photographs, case studies and web-links. Countryside Recreation Site Management is an essential resource for ND, HND and degree students studying courses in Countryside Management, Countryside Recreation and Leisure and Tourism and useful for professionals with responsibility for the management of countryside recreation sites.
Toate formatele și edițiile | Preț | Express |
---|---|---|
Paperback (1) | 373.91 lei 6-8 săpt. | |
Taylor & Francis – 13 iun 2002 | 373.91 lei 6-8 săpt. | |
Hardback (1) | 988.24 lei 6-8 săpt. | |
Taylor & Francis – 27 iun 2002 | 988.24 lei 6-8 săpt. |
Preț: 373.91 lei
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Specificații
ISBN-13: 9780415248853
ISBN-10: 041524885X
Pagini: 240
Dimensiuni: 174 x 246 x 13 mm
Greutate: 0.68 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom
ISBN-10: 041524885X
Pagini: 240
Dimensiuni: 174 x 246 x 13 mm
Greutate: 0.68 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom
Public țintă
Postgraduate, Professional, and UndergraduateCuprins
1. The Marketing Concept for Site Development 2. Finding Out About Your Site 3. Finding Out About Your Visitor 4. Making Your Site More Accessible 5. Infrastructure Development 6. Developing Attractions 7. Access For All 8. Customer care 9. Information and Interpretation 10. Dealing with Site Conflicts 11. Recreation Planning
Descriere
The book offers step-by-step guidance to every management issue, from developing infrastructure to on-site health and safety, and is richly supported with diagrams, photographs, case studies and web-links.