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Crafting the Sale

Autor Michael Tuso
en Limba Engleză Paperback – 12 sep 2023

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Specificații

ISBN-13: 9781954854024
ISBN-10: 1954854021
Pagini: 184
Dimensiuni: 146 x 214 x 14 mm
Greutate: 0.24 kg
Editura: GIRL FRIDAY BOOKS

Notă biografică

Michael Tuso has hired, coached, and trained hundreds of salespeople, while generating millions in revenue for startups to Fortune 500 companies. He has served in virtually every sales role there is from sales development representative all the way up to co-founder and CEO of his own startup, called Callypso. Tuso has been named a two-time Top Sales Leader to follow by the American Association of Inside Sales Professionals, the Sales Development Leader of the Year by the Sales Development Conference, a Top LinkedIn Sales Star by Sales Success Media, and a Top Sales Leader to follow by Crunchbase. He is deeply passionate on spreading meaningful change to help businesses be more successful and help buyers get their problems solved. Tuso currently resides in Talent, OR with his partner.

Cuprins

Introduction: The Hard Seller: Why Old-School Sales Techniques Don’t Work Anymore 
Chapter 1: How You Sell Is Why They Buy: Why the Sales Experience Matters More than Ever 
Chapter 2: Attract, Don’t Repel: How to Earn Trust by Projecting Confidence 
Chapter 3: Piecing It Together: How to Understand What Really Motivates Buyers to Act 
Chapter 4: One Size Does Not Fit All: How to Sound Like a Human Being, Not a Robot 
Chapter 5: Less Is More: How to Become Both Efficient and Effective at Sales 
Chapter 6: Credibility and Visibility: How to Be Memorable in a World That Can’t Remember Your Name 
Chapter 7: The 8 Cardinal Rules of Selling: How to Level Up Your Craft with Proven Laws from the Field 
Chapter 8: Your Job Is Not Your Life: How to Navigate the Human Aspects of Selling 
Conclusion: The Uncommon Salesperson: Why a Good Sales Experience Makes Business Better for Everyone