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Creative Strategy – A Handbook for Innovation de William Duggan

Creative Strategy – A Handbook for Innovation

Autor William Duggan
en Limba Engleză Paperback – 3 ian 2013
A step-by-step guide for individuals and companies looking to get the best ideas and innovation from the human mind.
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Specificații

ISBN-13: 9780231160520
ISBN-10: 0231160526
Pagini: 224
Ilustrații: 10 black & white line drawings
Dimensiuni: 163 x 232 x 18 mm
Greutate: 0.39 kg
Editura: Columbia University Press

Notă biografică

William Duggan is senior lecturer in business at Columbia Business School, where he teaches creative strategy in graduate and executive courses. He has given talks and workshops on creative strategy to thousands of executives from companies in countries around the world. His most recent book, Strategic Intuition, was named Best Strategy Book of 2007 by Strategy + Business.

Cuprins

Part I: Creative Strategy from the Inside
1. From Mind to Method
2. Precedents
3. What's the Problem?
4. Where Do We Look?
5. Creative Combination
6. Resolution
7. Get Organized
8. Kinds of Innovation
Part II: Creative Strategy from the Outside
9. Brainstorming
10. Top Ten
11. Creative
12. Strategy
Part III: References
Creative Strategy at a Glance
Sources
Acknowledgments
Bibliography
Index