Creative Strategy – A Guide for Innovation de William Duggan

Creative Strategy – A Guide for Innovation

Autor William Duggan

en Limba Engleză Paperback – 2 oct 2014

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Specificații

ISBN-13: 9780231160537
ISBN-10: 0231160534
Pagini: 176
Dimensiuni: 166 x 227 x 11 mm
Greutate: 0.23 kg
Editura: Columbia University Press

Notă biografică

William Duggan

Cuprins

Part I: Creative Strategy from the Inside
1. From Mind to Method
2. Precedents
3. What's the Problem?
4. Where Do We Look?
5. Creative Combination
6. Resolution
7. Get Organized
8. Kinds of Innovation
Part II: Creative Strategy from the Outside
9. Brainstorming
10. Top Ten
11. Creative
12. Strategy
Part III: References
Creative Strategy at a Glance
Sources
Acknowledgments
Bibliography
Index