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Creativity Models for Innovation in Management and Engineering

Editat de J. Paulo Davim, Carolina Machado
en Limba Engleză Hardback – 19 mai 2022
In todays' competitive environments, only the most creative and innovative organizations are able to survive. These dynamic organizations continuously establish and develop strategies that leverage their creativity and their innovative abilities to attain long-term success and maintain their competitive edge. Further study on the uses and benefits of creative management in the business sector is required to ensure businesses not only survive but expand and flourish. Creativity Models for Innovation in Management and Engineering introduces innovative research on creativity and innovation in the management and engineering fields and considers the importance of having resilient and inventive leaders in the competitive business world. Covering a wide range of topics such as business performance, knowledge management, entrepreneurship, and agribusiness, this reference work is ideal for engineers, managers, business owners, policymakers, academicians, researchers, practitioners, scholars, researchers, instructors, and students.
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Specificații

ISBN-13: 9781668423394
ISBN-10: 1668423391
Pagini: 356
Dimensiuni: 221 x 286 x 24 mm
Greutate: 1.11 kg
Editura: IGI Global

Descriere

Introduces new lines of research about creativity and innovation in management and engineering areas. The models, theories and tools presented and discussed enlighten management to take a more creative, innovative and strategic role in organisations.