Creativity: Unconventional Wisdom from 20 Accomplished Minds
Autor H. Meyers, R. Gerstmanen Limba Engleză Paperback – 12 oct 2007
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Specificații
ISBN-13: 9781349279814
ISBN-10: 1349279811
Ilustrații: VIII, 228 p.
Dimensiuni: 155 x 235 mm
Greutate: 0.35 kg
Ediția:1st ed. 2007
Editura: Palgrave Macmillan UK
Colecția Palgrave Macmillan
Locul publicării:London, United Kingdom
ISBN-10: 1349279811
Ilustrații: VIII, 228 p.
Dimensiuni: 155 x 235 mm
Greutate: 0.35 kg
Ediția:1st ed. 2007
Editura: Palgrave Macmillan UK
Colecția Palgrave Macmillan
Locul publicării:London, United Kingdom
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Cuprins
Introduction Edward Albee, Pulitzer Prize-winning Playwright Chris Bangle, BMW Head Stylist Dale Chihuly, Renowned Glass Sculptor Chuck Close, Artist Milton Glaser, Designer Ilana Goor, Israeli Sculptor David Halberstam, Pulitzer Prize-winning Author Marvin Hamlisch, Oscar-winning Composer Roland Heiler, Director of Porsche Design Ken Heyman, Photographer Steven Holl, International Architect Erica Jong, Best-selling Author Spike Lee, Film Director Daniel Libeskind, Architect Nandan Nilekani, CEO, Infosys, India Karim Rashid, International Designer James Rosenquist, Artist Julie Taymor, Theater and Film Director Paul Thompson, Smithsonian/Cooper-Hewitt Director Steve Wozniak, Co-founder of Apple Computer Conclusions
Recenzii
'Too many families and schools discourage creativity. I left home because I was determined to do what I wanted to do.'
- - - - Edward Albee, Pulitzer Prize-winning Playwright
'It's my belief that an artist should give people new glasses and a new cubistic approach to looking at themselves.'
- - - - - Julie Taymor, Theater and Film Director
'I'm always trying to do things that no one has ever seen before.'
- - - - - James Rosenquist, Artist
'I think to be creative you have to resist taking the easy path.
- - - - - Daniel Libeskind, Architect
'If you think 'I want to be famous,' or 'I want to make a lot of money,' my sense is that you don't go into most creative jobs.'
- - - - David Halberstam, Pulitzer Prize-wiining author
'The motivation for creativity is most often the need to express your ideas to other people.'
- - - - Spike Lee, Film Director
'We knew we had something so huge that Steve (Jobs) and I couldn't do it by ourselves.'
- - - - Steve Wozniak, Co-founder of Apple Computer
'I have always felt that, for me, creativity was really using excess energy.'
- - - - Dale Chihuly, Renowned Glass Sculptor
'People get enraged at me because they think women should not write about the things I write about, because the things that I write about, in some way, break with their notion of what a woman should be.'
- - - - -Erica Jong, Best-selling Author
'There's a conflict between professionalism that calls for minimizing risk, while creativity encourages risk.'
- - - - - Milton Glaser, Designer
- - - - Edward Albee, Pulitzer Prize-winning Playwright
'It's my belief that an artist should give people new glasses and a new cubistic approach to looking at themselves.'
- - - - - Julie Taymor, Theater and Film Director
'I'm always trying to do things that no one has ever seen before.'
- - - - - James Rosenquist, Artist
'I think to be creative you have to resist taking the easy path.
- - - - - Daniel Libeskind, Architect
'If you think 'I want to be famous,' or 'I want to make a lot of money,' my sense is that you don't go into most creative jobs.'
- - - - David Halberstam, Pulitzer Prize-wiining author
'The motivation for creativity is most often the need to express your ideas to other people.'
- - - - Spike Lee, Film Director
'We knew we had something so huge that Steve (Jobs) and I couldn't do it by ourselves.'
- - - - Steve Wozniak, Co-founder of Apple Computer
'I have always felt that, for me, creativity was really using excess energy.'
- - - - Dale Chihuly, Renowned Glass Sculptor
'People get enraged at me because they think women should not write about the things I write about, because the things that I write about, in some way, break with their notion of what a woman should be.'
- - - - -Erica Jong, Best-selling Author
'There's a conflict between professionalism that calls for minimizing risk, while creativity encourages risk.'
- - - - - Milton Glaser, Designer
Notă biografică
HERBERT MEYERS is the retired founding managing partner of Gerstman+Meyers (now Interbrand) a leading brand identity and design consultancy servicing Fortune 500 clients. As president of Global Design Network (GDN), a Gerstman+Meyers subsidiary, the company serviced corporate clients worldwide. Herbert Meyers previously co-authored The Marketer's Guide to Successful Package Design and, together with Richard Gerstman, co-authored Branding @ the Digital Age and The Visionary Package.
RICHARD GERSTMAN is chairman emeritus of Interbrand US, a leading international brand consultancy, and founding managing partner of Gerstman+Meyers. He has worked extensively with international corporate clients including Procter& Gamble, Kellogg's, Johnson& Johnson, and General Motors. Richard Gerstman is also a co-founder of BrandWizard, a leading company in brand and production resource management. He has won numerous design awards, holds several design and utility patents and is a frequent lecturer on marketing issues.
RICHARD GERSTMAN is chairman emeritus of Interbrand US, a leading international brand consultancy, and founding managing partner of Gerstman+Meyers. He has worked extensively with international corporate clients including Procter& Gamble, Kellogg's, Johnson& Johnson, and General Motors. Richard Gerstman is also a co-founder of BrandWizard, a leading company in brand and production resource management. He has won numerous design awards, holds several design and utility patents and is a frequent lecturer on marketing issues.