Crisis Management in the Tourism Industry
Autor Dirk Glaesseren Limba Engleză Hardback – 24 apr 2016
Crisis Management in the Tourism Industry aims to illustrate the theories and actions that can be taken to better understand consumer, economic and environmental reaction, in order for the businesses involved to be more prepared for such events. Now in its second edition, this text has been fully revised and extended to include recent events such as Bali, SARS and international terrorism, expanding sections such as:
* Terrorism and criminal activities
* Risk perceptions and the influencing variables
* The stakeholder concepts
* Analysis methods- visibility of advantages/disadvantages of methods
* Marketing instruments and best practices
Written by one of the world’s leading experts from the World Tourism Organisation, the book has global coverage, and presents international, up-to-date case studies and examples from countries such as the UK, Australia and USA.
The book provides discussion of:
* The influential effect of the mass media
How crises effect the purchase decision process
Destination branding/image and its manipulation
Preventative crises management and strategies
Crisis Management in the Tourism Industry is an essential guide to explaining how the tourism industry can prepare and succeed in the face of the effects of crises.
Toate formatele și edițiile | Preț | Express |
---|---|---|
Paperback (1) | 352.18 lei 6-8 săpt. | |
Taylor & Francis – 26 apr 2006 | 352.18 lei 6-8 săpt. | |
Hardback (1) | 1008.88 lei 6-8 săpt. | |
Taylor & Francis – 24 apr 2016 | 1008.88 lei 6-8 săpt. |
Preț: 1008.88 lei
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Specificații
ISBN-13: 9781138139800
ISBN-10: 1138139807
Pagini: 282
Dimensiuni: 189 x 246 x 26 mm
Greutate: 0.45 kg
Ediția:Revised
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom
ISBN-10: 1138139807
Pagini: 282
Dimensiuni: 189 x 246 x 26 mm
Greutate: 0.45 kg
Ediția:Revised
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom
Cuprins
Introduction to crisis management: Crises spheres of activity; Methods of analysis and prognosis; Strategic measures of crisis management; Crisis planning and organisational measures; Crisis management instruments; Bibliography; Index
Notă biografică
Dr Dirk Glaesser is Chief of Publications of the World Tourism Organization.
Descriere
The tourism industry is arguably one of the most important sources of income and foreign exchange, and is growing rapidly. However, national and international crises have huge negative economic consequences.
Crisis Management in the Tourism Industry aims to illustrate the theories and actions that can be taken to better understand consumer, economic and environmental reaction, in order for the businesses involved to be more prepared for such events. Now in its second edition, this text has been fully revised and extended to include recent events such as Bali, SARS and international terrorism, expanding sections such as:
* Terrorism and criminal activities
* Risk perceptions and the influencing variables
* The stakeholder concepts
* Analysis methods- visibility of advantages/disadvantages of methods
* Marketing instruments and best practices
Written by one of the world’s leading experts from the World Tourism Organisation, the book has global coverage, and presents international, up-to-date case studies and examples from countries such as the UK, Australia and USA.
The book provides discussion of:
* The influential effect of the mass media
How crises effect the purchase decision process
Destination branding/image and its manipulation
Preventative crises management and strategies
Crisis Management in the Tourism Industry is an essential guide to explaining how the tourism industry can prepare and succeed in the face of the effects of crises.
Crisis Management in the Tourism Industry aims to illustrate the theories and actions that can be taken to better understand consumer, economic and environmental reaction, in order for the businesses involved to be more prepared for such events. Now in its second edition, this text has been fully revised and extended to include recent events such as Bali, SARS and international terrorism, expanding sections such as:
* Terrorism and criminal activities
* Risk perceptions and the influencing variables
* The stakeholder concepts
* Analysis methods- visibility of advantages/disadvantages of methods
* Marketing instruments and best practices
Written by one of the world’s leading experts from the World Tourism Organisation, the book has global coverage, and presents international, up-to-date case studies and examples from countries such as the UK, Australia and USA.
The book provides discussion of:
* The influential effect of the mass media
How crises effect the purchase decision process
Destination branding/image and its manipulation
Preventative crises management and strategies
Crisis Management in the Tourism Industry is an essential guide to explaining how the tourism industry can prepare and succeed in the face of the effects of crises.