Cross-Cultural Behaviour in Tourism
Autor Yvette Reisinger, PhD, Lindsay Turneren Limba Engleză Paperback – 27 noi 2002
* Tourism: illustrates the importance of cultural background in the tourist experience and how it is a major determinant in repeat visitation
* Marketing: provides an understanding of the cultural background of a destination that is vital when formulating successful marketing strategies
* Management: provides valuable examples on how cultures influence tourist behaviour and decision-making, helping managers to develop cross-cultural skills and deal with tourists from diverse cultural backgrounds
Tourism is a service industry where people from different nationalities meet. In today's international marketplace it is imperative that those in the industry understand the influence of national cultures on their consumers in order to compete successfully for a market share.
The book is accompanied by online resources which can be found at www.bh.com/companions/0750656689. These resources include an account of Hypothesis Testing, together with a detailed glossary and a comprehensive reference list of relevant materials.
| Toate formatele și edițiile | Preț | Express |
|---|---|---|
| Paperback (1) | 532.44 lei 43-57 zile | |
| Taylor & Francis – 27 noi 2002 | 532.44 lei 43-57 zile | |
| Hardback (1) | 763.01 lei 43-57 zile | |
| Taylor & Francis – dec 2015 | 763.01 lei 43-57 zile |
Preț: 532.44 lei
Preț vechi: 626.41 lei
-15% Nou
Puncte Express: 799
Preț estimativ în valută:
101.90€ • 105.85$ • 84.64£
101.90€ • 105.85$ • 84.64£
Carte tipărită la comandă
Livrare economică 03-17 februarie 25
Preluare comenzi: 021 569.72.76
Specificații
ISBN-13: 9780750656689
ISBN-10: 0750656689
Pagini: 368
Ilustrații: 1, black & white illustrations
Dimensiuni: 156 x 234 x 25 mm
Greutate: 0.55 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom
ISBN-10: 0750656689
Pagini: 368
Ilustrații: 1, black & white illustrations
Dimensiuni: 156 x 234 x 25 mm
Greutate: 0.55 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom
V-ar putea interesa
-
Indigenous TourismMichelle Aicken-65%Preț: 484.34 lei1368.45 lei -
Tourism and Social MarketingC. Michael Hall-25%Preț: 767.51 lei1030.05 lei -
-36%Preț: 227.22 lei356.50 lei -
Wine Tourism Around the WorldC. Michael Hall-8%Preț: 488.80 lei531.30 lei -
Culinary TasteDonald Sloan-38%Preț: 220.25 lei355.87 lei -
Events Design and ExperienceGraham Berridge-8%Preț: 392.89 lei427.06 lei -
Managing World Heritage SitesAnna Leask-36%Preț: 273.80 lei425.89 lei -
Wildland Recreation: Ecology and ManagementWilliam E. Hammitt-23%Preț: 552.38 lei717.38 lei -
Food and Drink Tourism: Principles and PracticeSally EverettPreț: 397.75 lei -
Advances in Hospitality and LeisureJoseph S. Chen-23%Preț: 896.41 lei1164.17 lei -
European Tourism Planning and Organisation SystemsCarlos CostaPreț: 380.69 lei
Public țintă
Professional Practice & DevelopmentCuprins
Preface; Introduction; Concepts of cross cultural behaviour in tourism: Culture; Social contact; Values; Rules of social interaction; Perception; Satisfaction; Methods for cross cultural analysis in tourism; Principal components and factor analysis for cross cultural analysis; Structural equation modelling for cross cultural analysis; Applications of cultural analysis in tourism: Cultural analysis: marketing and management implications: Conclusions; Index
Recenzii
"... Cross Cultural Behaviour in Tourism makes a major contribution to understanding cultural differences across nations and the impact of host and guest behavior... Reisinger and Turner's work on this complicated and multidimensional subject will be invaluable to those who follow."
Charles R. Goeldner, PhD, Professor Emeritus of Marketing and Tourism, University of Colorado at Boulder, USA and Editor, Journal of Travel Research
"This comprehensive, well-researched and excellently written book is a must for every tourism student, researcher, and practitioner who comes in contact with tourists of different nationalities."
Abraham Pizam, PhD, Professor and Dean, Rosen School of Hospitality Management, University of Central Florida, USA
"This is a welcome addition to existing literature in tourism. This well researched book provides an in-depth analysis of cross-cultural issues and cross-cultural relationships prevailing in the backdrop of tourism encounters. The authors are to be commended for their timely contribution. "
Professor Kaye Chon PhD, Chair Professor & Head, School of Hotel and Tourism Management, The Hong Kong Polytechnic University
Charles R. Goeldner, PhD, Professor Emeritus of Marketing and Tourism, University of Colorado at Boulder, USA and Editor, Journal of Travel Research
"This comprehensive, well-researched and excellently written book is a must for every tourism student, researcher, and practitioner who comes in contact with tourists of different nationalities."
Abraham Pizam, PhD, Professor and Dean, Rosen School of Hospitality Management, University of Central Florida, USA
"This is a welcome addition to existing literature in tourism. This well researched book provides an in-depth analysis of cross-cultural issues and cross-cultural relationships prevailing in the backdrop of tourism encounters. The authors are to be commended for their timely contribution. "
Professor Kaye Chon PhD, Chair Professor & Head, School of Hotel and Tourism Management, The Hong Kong Polytechnic University
Notă biografică
Simon Knox, Stan Maklan, Adrian Payne, Joe Peppard, Lynette Ryals
Descriere
Cross-Cultural Behaviour in Tourism: Concepts and Analysis is important reading for those in the following areas of industry:
* Tourism: illustrates the importance of cultural background in the tourist experience and how it is a major determinant in repeat visitation
* Marketing: provides an understanding of the cultural background of a destination that is vital when formulating successful marketing strategies
* Management: provides valuable examples on how cultures influence tourist behaviour and decision-making, helping managers to develop cross-cultural skills and deal with tourists from diverse cultural backgrounds
Tourism is a service industry where people from different nationalities meet. In today's international marketplace it is imperative that those in the industry understand the influence of national cultures on their consumers in order to compete successfully for a market share.
The book is accompanied by online resources which can be found at www.bh.com/companions/0750656689. These resources include an account of Hypothesis Testing, together with a detailed glossary and a comprehensive reference list of relevant materials.
* Tourism: illustrates the importance of cultural background in the tourist experience and how it is a major determinant in repeat visitation
* Marketing: provides an understanding of the cultural background of a destination that is vital when formulating successful marketing strategies
* Management: provides valuable examples on how cultures influence tourist behaviour and decision-making, helping managers to develop cross-cultural skills and deal with tourists from diverse cultural backgrounds
Tourism is a service industry where people from different nationalities meet. In today's international marketplace it is imperative that those in the industry understand the influence of national cultures on their consumers in order to compete successfully for a market share.
The book is accompanied by online resources which can be found at www.bh.com/companions/0750656689. These resources include an account of Hypothesis Testing, together with a detailed glossary and a comprehensive reference list of relevant materials.