Cultivating Diversity in Fundraising: The AFP/Wiley Fund Development Series
Autor J Petteyen Hardback – 12 noi 2001
Raising money in today's diverse communities is a growing challenge for fundraisers and philanthropists, requiring thoughtful strategies, successful collaborations, and a respectful understanding of people's differences.
In this groundbreaking new book, the author examines today's four major ethnic groups-African American, Asian American, Hispanic/Latino, and Native American-in terms of their diverse histories, traditions, and motivations, and then applies this information to the proven components of successful fundraising. The result is a timely and important look at how fundraisers can use an understanding of ethnic differences to create a vibrant and balanced nonprofit center through both individual and collective efforts.
In clear, easy-to-understand language, Cultivating Diversity in Fundraising answers the following critical questions:
- Who are diverse donors?
- What are their charitable traditions and interests?
- What fundraising methods will be successful in diverse communities?
- What can fundraisers do to include more diversity in fundraising efforts?
Designed as a guide to fundraising as well as a strategic update for existing fundraisers, this book should be required reading for anyone working in today's nonprofit sector.
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Specificații
ISBN-10: 047140361X
Pagini: 312
Dimensiuni: 166 x 235 x 26 mm
Greutate: 0.62 kg
Editura: Wiley
Seria The AFP/Wiley Fund Development Series
Locul publicării:Hoboken, United States