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Donor–Centered Planned Gift Marketing (AFP Fund Development Series) de MJ Rosen

Donor–Centered Planned Gift Marketing (AFP Fund Development Series): The AFP/Wiley Fund Development Series

Autor MJ Rosen
en Limba Engleză Paperback – 8 noi 2010
* This book will help nonprofit organizations move beyond traditional, passive marketing techniques that have historically yielded only modest results. * Readers will learn about various marketing channels and techniques, as well as how to generate internal support for an enhanced planned gift marketing effort.
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Specificații

ISBN-13: 9780470581582
ISBN-10: 0470581581
Pagini: 384
Dimensiuni: 178 x 254 x 20 mm
Greutate: 0.67 kg
Editura: Wiley
Seria The AFP/Wiley Fund Development Series

Locul publicării:Hoboken, United States

Public țintă

Nonprofit development professionals, nonprofit marketing personnel, development consultants, and any nonprofit professional dealing with planned giving.

Descriere scurtă

Cuprins

Notă biografică

Want to have happier, more trusting donors who will give more often and more generously than ever before? A must-read for every nonprofit development and marketing professional, Donor-Centered Planned Gift Marketing introduces insightful advice for launching or improving a successful, well-rounded planned gift marketing program. Author and fund-raising innovator MICHAEL J. ROSEN has drawn a line in the nonprofit sand: put even a few of the ideas in this book to work in your organization and watch your donors give more and your planned giving program grow more.