Cultural sexism is the way the media, entertainment and cultural industries legitimize and normalize sexist and patriarchal values. In this book, Heather Savigny examines the ways this happens today. She highlights key traits seen across a wide variety of media, from popular songs, games, and films through to the coverage of political campaigns. She places cultural sexism in historical context, showing its deeper roots and assumptions, and outlines steps to take for individuals governments, businesses, and the media to achieve practical change.