Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands
Autor Douglas Holt, Douglas Cameronen Limba Engleză Paperback – 23 aug 2012
Toate formatele și edițiile | Preț | Express |
---|---|---|
Paperback (1) | 219.70 lei 10-16 zile | +40.04 lei 4-10 zile |
Oxford University Press – 23 aug 2012 | 219.70 lei 10-16 zile | +40.04 lei 4-10 zile |
Hardback (1) | 349.68 lei 31-37 zile | |
OUP OXFORD – 28 oct 2010 | 349.68 lei 31-37 zile |
Preț: 219.70 lei
Preț vechi: 236.22 lei
-7% Nou
Puncte Express: 330
Preț estimativ în valută:
42.05€ • 43.67$ • 34.93£
42.05€ • 43.67$ • 34.93£
Carte disponibilă
Livrare economică 02-08 ianuarie 25
Livrare express 27 decembrie 24 - 02 ianuarie 25 pentru 50.03 lei
Preluare comenzi: 021 569.72.76
Specificații
ISBN-13: 9780199655854
ISBN-10: 0199655855
Pagini: 416
Dimensiuni: 156 x 234 x 22 mm
Greutate: 0.61 kg
Editura: Oxford University Press
Colecția OUP Oxford
Locul publicării:Oxford, United Kingdom
ISBN-10: 0199655855
Pagini: 416
Dimensiuni: 156 x 234 x 22 mm
Greutate: 0.61 kg
Editura: Oxford University Press
Colecția OUP Oxford
Locul publicării:Oxford, United Kingdom
Recenzii
Review from previous edition May well be one of the most important books on advertising and branding in the past ten years.
Notă biografică
Douglas Holt was Professor of Marketing at both the Harvard Business School and the University of Oxford. He is now President of the Cultural Strategy Group, a consulting firm that provides brand strategy and innovation solutions using the cultural strategy framework. He is a leading expert on brand strategy, having established cultural branding as an important new strategy tool in his best-selling book How Brands Become Icons: The Principles of Cultural Branding. He has developed cultural strategies for a wide range of brands, includingCoca-Cola, Microsoft, Ben & Jerry's, Sprite, Jack Daniel's, MINI, MasterCard, Fat Tire beer, Qdoba, Georgia Coffee, Planet Green, and Mike's Hard Lemonade, along with a number of non-profit organizations. He holds degrees from Stanford, the University of Chicago, and Northwestern, and is the editor of the Journal of Consumer Culture. He has been invited to give talks at universities and management seminars worldwide, including the Global Economic Forum in DavosDouglas Cameron is Co-Founder and Chief Strategy Officer for Amalgamated, an influential non-traditional advertising agency known for developing content across multiple media platforms. He has developed brand strategies and campaign ideas for a wide range of clients, including Ben & Jerry's, Clearblue, Coca-Cola, Fat Tire beer, FOX Sports, Freelancers Union, Fuse Music Television, Mike's Hard Lemonade, Sprite, and Svedka vodka. He began his career at Cliff Freeman & Partners, the most lauded creative shop of its time. He entered the world of marketing inadvertently: travelling the world as a bagpiper, he was invited by David Ogilvy to perform at his French castle. Ogilvy insisted he take up advertising. He graduated from Dartmouth College, where he received the English department's top graduating honour.