Customer Insight Strategies – How to Understand Your Audience and Create Remarkable Marketing
Autor Christine Baileyen Limba Engleză Paperback – 2 noi 2020
| Toate formatele și edițiile | Preț | Express |
|---|---|---|
| Paperback (1) | 193.61 lei 3-5 săpt. | +19.18 lei 7-11 zile |
| Kogan Page – 2 noi 2020 | 193.61 lei 3-5 săpt. | +19.18 lei 7-11 zile |
| Hardback (1) | 660.30 lei 6-8 săpt. | |
| Kogan Page – 2 noi 2020 | 660.30 lei 6-8 săpt. |
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Specificații
ISBN-13: 9781789662504
ISBN-10: 1789662508
Pagini: 248
Dimensiuni: 157 x 233 x 17 mm
Greutate: 0.5 kg
Editura: Kogan Page
ISBN-10: 1789662508
Pagini: 248
Dimensiuni: 157 x 233 x 17 mm
Greutate: 0.5 kg
Editura: Kogan Page
Cuprins
Chapter - 01: An introduction to customer insights; Chapter - 02: Why customer insights matter and how you generate them; Chapter - 03: Creating a mission statement with purpose and a value proposition that matters to customers; Chapter - 04: Using insights to support a brand strategy; Chapter - 05: Using insights to create and apply customer segments and personas; Chapter - 06: Using insights for thought leadership and content marketing; Chapter - 07: Using insights for customer acquisition; Chapter - 08: Using insights to develop and retain customers; Chapter - 09: More insightful social media; Chapter - 10: Technology to help; Chapter - 11: Implications for practitioners