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Customer Loyalty – How to Earn It, How to Keep It 2e de J Griffin

Customer Loyalty – How to Earn It, How to Keep It 2e

Autor J Griffin
en Limba Engleză Paperback – 28 oct 2002
Providing Customer Loyalty model, this edition includes business-to-business examples that seek to help suppliers shore up loyalty in their distribution chain. It discusses the increase in loyalty when companies use multiple channels of distribution.
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Specificații

ISBN-13: 9780787963880
ISBN-10: 0787963887
Pagini: 272
Dimensiuni: 187 x 235 x 15 mm
Greutate: 0.53 kg
Ediția:New and Revised Edition
Editura: Wiley
Locul publicării:Hoboken, United States

Public țintă

The primary audience for this book is the marketing executive and CEO in a B to B or B to C company, but it is so accessible that they will pass on to other members of the organization to have everyone read it. (This book has a very strong special sales record). Consultants are also a large audience for this book.

Notă biografică

Jill Griffin is an internationally published author, business consultant, and speaker. As president of the Griffin Group in Austin, Texas, she speaks to and consults with businesses of all sizes, from Fortune 500 companies to law firms and small banks. She is coauthor of Customer WinBack (Jossey-Bass), deemed one of the thirty best business books of 2002 by Soundview Executive Book Summaries.