Data Is Everybody's Business
Autor Barbara H. Wixom, Cynthia M. Beath, Leslie Owensen Limba Engleză Paperback – 4 feb 2025
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Specificații
ISBN-13: 9780262552981
ISBN-10: 0262552981
Pagini: 200
Ilustrații: 25 b&w illustrations
Dimensiuni: 152 x 225 x 15 mm
Greutate: 0.25 kg
Editura: The MIT Press
ISBN-10: 0262552981
Pagini: 200
Ilustrații: 25 b&w illustrations
Dimensiuni: 152 x 225 x 15 mm
Greutate: 0.25 kg
Editura: The MIT Press
Cuprins
Series Foreword vii
Foreword ix
Introduction: Data Is Everybody's Business 1
1 Data Monetization 9
2 Data Monetization Capabilities 25
3 Improving with Data 47
4 Wrapping with Data 67
5 Selling Information Solutions 91
6 Creating a Data Democracy 113
7 Data Monetization Strategy 129
8 Monetizing Your Data 147
Appendix: The Capability Assessment Worksheet 155
Acknowledgments 165
Notes 173
Index 185
Foreword ix
Introduction: Data Is Everybody's Business 1
1 Data Monetization 9
2 Data Monetization Capabilities 25
3 Improving with Data 47
4 Wrapping with Data 67
5 Selling Information Solutions 91
6 Creating a Data Democracy 113
7 Data Monetization Strategy 129
8 Monetizing Your Data 147
Appendix: The Capability Assessment Worksheet 155
Acknowledgments 165
Notes 173
Index 185