Decision Criteria for New Product Acceptance and Success: The Role of Trade Buyers
Autor Edward W. Mclaughlin, Vithala Raoen Limba Engleză Hardback – 29 iun 1991 – vârsta până la 17 ani
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Specificații
ISBN-13: 9780899305257
ISBN-10: 0899305253
Pagini: 208
Dimensiuni: 156 x 235 x 13 mm
Greutate: 0.47 kg
Ediția:New.
Editura: Bloomsbury Publishing
Colecția Praeger
Locul publicării:New York, United States
ISBN-10: 0899305253
Pagini: 208
Dimensiuni: 156 x 235 x 13 mm
Greutate: 0.47 kg
Ediția:New.
Editura: Bloomsbury Publishing
Colecția Praeger
Locul publicării:New York, United States
Notă biografică
EDWARD W. McLAUGHLIN is Associate Professor of Marketing in the Food Industry Management Program at Cornell University. His research has encompassed a wide variety of marketing topics in the food industry, and he regularly leads workshops and seminars for food companies.VITHALA R. RAO is Professor of Marketing and Quantitative Methods in the Johnson Graduate School of Management at Cornell University. His numerous articles have appeared in such journals as Marketing Science, Journal of Marketing Research, Journal of Consumer Research, and Management Science.
Cuprins
PrefaceNew Products in the U.S. Distribution SystemKey Participants in the New Product Introduction ProcessResearch ProcessProfile of New ProductsModeling Acceptance and SuccessApplications of Acceptance ModelsSummaryIndex