Sales Promotion and Brand Loyalty
Autor Dubey Jayashree, Patel Rajnikanten Limba Engleză Paperback – 9 noi 2010
Preț: 471.60 lei
Preț vechi: 512.61 lei
-8% Nou
90.26€ • 93.82$ • 74.77£
Carte tipărită la comandă
Livrare economică 04-18 februarie 25
Specificații
ISBN-10: 3639294777
Pagini: 224
Dimensiuni: 152 x 229 x 13 mm
Greutate: 0.34 kg
Editura: AV Akademikerverlag GmbH & Co. KG.
Colecția VDM Verlag
Descriere
As goes the saying 'it is a jungle out there' for there is no single or simple solution to this "maze lock" of getting your marketing mix right! Prof. Dubey & Prof. Patel have had the patience and willingness to investigate perhaps the most dynamic aspect of the marketing mix. Short term inputs, Short time for results, and yes, you got to have positive results! As a marketing and retail employee myself and later on a teacher, I find that their investigation makes for some very interesting reading and factual findings which business organizations would like to consider in taking their marketing decisions. Also this report takes us a step closer towards industry - academia relationship not seen very often these days....... Useful work! By: Prof Dr N.Chandrasekhar, Faculty Marketing & International Retail, University of Applied Sciences, Ingolstadt Bavaria, GERMANY.