The Marketing Glossary: Key Terms, Concepts and Applications de Mark N. Clemente

The Marketing Glossary: Key Terms, Concepts and Applications

Autor Mark N. Clemente

en Limba Engleză Paperback – 30 sep 2002

A combination dictionary, encyclopedia, and how-to guide with definitions, The Marketing Glossary is an acclaimed reference work. Newly updated, it contains more than 1,400 entries.

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Specificații

ISBN-13: 9780971943421
ISBN-10: 0971943427
Pagini: 504
Dimensiuni: 152 x 229 x 28 mm
Greutate: 0.73 kg
Editura: Clementebooks

Descriere

A combination dictionary, encyclopedia, and how-to guide with definitions, "The Marketing Glossary" is an acclaimed reference work. Newly updated, it contains more than 1,400 entries.