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Retail Marketing Management: The 5 Es of Retailing de Dhruv Grewal

Retail Marketing Management: The 5 Es of Retailing

Autor Dhruv Grewal
en Limba Engleză Paperback – 27 dec 2018
In this new text, Dhruv Grewal, a leading Professor of Marketing and Retailing, explores the complexities of the contemporary retail environment by drawing on what he refers to as the 5 Es of retailing:

- Entrepreneurial, innovative and customer-centric mindset
- Excitement
- Education
- Experience
- Engagement

These are illustrated using a wide range of examples such as Tesco, Kroger, Zara, Wholefoods, Groupon, and Amazon. Together, the framework and examples enable readers to navigate today’s challenging retail environment made up of social media, retailing analytics and online and mobile shopping. Retail Marketing Management is essential reading for students of retailing and marketing, as well as practitioners working in retail today.


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Specificații

ISBN-13: 9781526446855
ISBN-10: 1526446855
Pagini: 200
Dimensiuni: 170 x 242 x 14 mm
Greutate: 0.39 kg
Ediția:1
Editura: SAGE Publications
Colecția Sage Publications Ltd
Locul publicării:London, United Kingdom

Recenzii

"Consolidation and technological change are two factors that have been central to the transformation of retailing in recent years. In this book Dhruv Grewal, the leading retail scholar provides ample evidence of how successful retailers have used their entrepreneurial mindsets to make use of these developments. The cutting-edge examples of how to excite, educate, enhance their experiences, and engage customers using retail technology, social media and analytics are both inspiring and practically useful. Grewal’s book provides valuable guidance."
 

“The practice of modern retailing has changed much more rapidly than our frameworks and managerial insights. Dhruv Grewal has presented us with a new organizing framework to shape our views of modern retailing and supports it with lots of interviews and examples from today’s retailing leaders.  For those who are working to shape the future of retailing, this book will serve as a must-read volume that will become a mandatory guidebook.”

Cuprins

Chapter 1: The Innovative Retailer
Chapter 2: The Entrepreneurial, Innovative, and Customer-Centric Mindset
Chapter 3: Value Creates Excitement
Chapter 4: Creating Excitement Using Store Brands
Chapter 5: Creating Excitement and Enhancing Education Using Social Media
Chapter 6: Education: The Service Edge
Chapter 7: Experience: In-Store, Across Channels
Chapter 8: Engaged Customers Are Loyal
Chapter 9: Innovative Retail Analytics for Engagement
Chapter 10: Concluding Thoughts

Descriere

A leading Professor of Retail Marketing presents 5 new frames through which students and practitioners can understand and approach the evolving environment of retailing today: Entrepreneurial mindset, Excitement, Education, Experience, and Engagement.