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Sustainable Innovation: Trends in Marketing and Management de Anshu Saxena Arora

Sustainable Innovation: Trends in Marketing and Management: International Marketing and Management Research

Editat de Anshu Saxena Arora, Sabine Bacouel-Jentjens, Mohamad Sepehri, Amit Arora
en Limba Engleză Hardback – 9 dec 2019
In today’s ever-changing global world, there is a permanent need for anticipating new and evolving customer needs, resource supply constraints, and dynamically changing employee expectations. Sustainable innovation applies to products, services, and technologies as well as new business and organization models. 
This book provides insights into sustainable innovation trends in various marketing- and management-related fields. Authors critically investigate, amongst others, the sustainability impact of disruptive product design and innovative collaboration solutions within buyer-supplier relationships, along with innovative organizational processes to promote sustainable well-being-productivity synergy in a VUCA world.
This volume is a uniquely positioned contribution of interrelated research articles on the sustainability-driven innovation needed for organizational health and future viability.

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Specificații

ISBN-13: 9783030304201
ISBN-10: 3030304205
Pagini: 150
Ilustrații: XXVII, 154 p. 13 illus.
Dimensiuni: 148 x 210 x 18 mm
Greutate: 0.37 kg
Ediția:1st ed. 2020
Editura: Springer International Publishing
Colecția Palgrave Pivot
Seria International Marketing and Management Research

Locul publicării:Cham, Switzerland

Cuprins

1. Quasi-Passive Lower and Upper Extremity Robotic Exoskeleton for Strengthening Human Locomotion.- 2. Ideate-Generate: Design Thinking and User Experience (UX) for Sustainable Impact on Global Product Development of Wearable Technologies in the Healthcare Industry.- 3. Seeing is Believing: The Disruptive Effect of Sustainable and Functional Product Design in Electric Bikes for Emerging Economies.- 4. Do Greener Products Earn More Green? Examining Biomimicry along with Incremental and Radical Sustainable Product Innovations for UX Designs.- 5. The Evolution of Buyer-Supplier Relationships.- 6. The Road to Sustainable Transportation in Supply Chains: A Stage-Level Approach.- 7. Coaching, Agility and Sustainable Leadership.- 8. Innovation in Employee Selection: Tracing the Use of Hugo Münsterberg’s Test for Motormen.- 9. Family Business Sustainability - The Intergenerational Transfer of Social Capital and Network Contacts.- 10. Sustainable Well-Being at work: A French-Swedish comparison.

Notă biografică

Anshu Saxena Arora is Associate Professor of Marketing in the School of Business and Public Administration at the University of the District of Columbia, USA.
Sabine Bacouel-Jentjens is Professor of Management at ISC Paris Business School, France.
Mohamad Sepehri is the Dean of the School of Business and Public Administration at the University of the District of Columbia, USA.
Amit Arora is Associate Professor of Supply Chain Management in the School of Business and Public Administration at the University of the District of Columbia, USA.

Textul de pe ultima copertă

In today’s ever-changing global world, there is a permanent need for anticipating new and evolving customer needs, resource supply constraints, and dynamically changing employee expectations. Sustainable innovation applies to products, services, and technologies as well as new business and organization models. 
This book provides insights into sustainable innovation trends in various marketing- and management-related fields. Authors critically investigate, amongst others, the sustainability impact of disruptive product design and innovative collaboration solutions within buyer-supplier relationships, along with innovative organizational processes to promote sustainable well-being-productivity synergy in a VUCA world.
This volume is a uniquely positioned contribution of interrelated research articles on the sustainability-driven innovation needed for organizational health and future viability.

Caracteristici

Demonstrates how ?new ideas can thrive within organizations Promotes leadership skills for solving current and future organizational challenges Paves the way to bring more innovation into an organization