Managing Social Robotics and Socio-cultural Business Norms: Parallel Worlds of Emerging AI and Human Virtues: International Marketing and Management Research
Editat de Anshu Saxena Arora, Sabine Jentjens, Amit Arora, John R. McIntyre, Mohamad Sepehrien Limba Engleză Hardback – 23 aug 2022
This book discusses how digital technology has emerged as a critical support system for organizations during the COVID-19 pandemic and how it can be used to complement human qualities that machines lack.It is divided into three sections that examine the complex world of AI and social robotics, digital technology and social media roles in business, and human actions that are embedded within socio-cultural business norms, such as international negotiations, that are not yet replaceable by AI.
For researchers interested in understanding these parallel worlds, this book assesses how can continue to not only coexist but mutually benefit the business ecosystem.
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Specificații
ISBN-13: 9783031048661
ISBN-10: 3031048660
Ilustrații: XIX, 198 p. 20 illus., 15 illus. in color.
Dimensiuni: 148 x 210 mm
Greutate: 0.41 kg
Ediția:1st ed. 2022
Editura: Springer International Publishing
Colecția Palgrave Macmillan
Seria International Marketing and Management Research
Locul publicării:Cham, Switzerland
ISBN-10: 3031048660
Ilustrații: XIX, 198 p. 20 illus., 15 illus. in color.
Dimensiuni: 148 x 210 mm
Greutate: 0.41 kg
Ediția:1st ed. 2022
Editura: Springer International Publishing
Colecția Palgrave Macmillan
Seria International Marketing and Management Research
Locul publicării:Cham, Switzerland
Cuprins
Section I:- Social Robotics.- CHAPTER 1:-From Robots to Humanoids: Examining an Ethical View of Social Robotics.- CHAPTER 2:-Advancement of Robotic Autonomy Benefiting Individuals with Autism: Ethical Curriculum Development through Social Robotics’ Design and Research.- CHAPTER 3:-Recalibrating Anthropomorphized Robotic Interactions during COVID-19: Understanding Human Robotic Interactions.- CHAPTER 4:-Robotic Anthropomorphism and Intentionality through Human-Robot Interaction (HRI): Autism and the Human experience.- Section II:-Digital Technology.- CHAPTER 5:-Artificial Intelligence (AI) in Marketing: How AI Supports Marketers throughout the Consumer Journey.- CHAPTER 6:-Digital Technology Roles for COVID-19 Crisis Management: Lessons from the Emerging Countries.- CHAPTER 7:-Social Commerce: Impact on Consumer Power through Social Media.- Section III:-PARALLEL WORLDS: Human-Focused Socio-Cultural Norms and Negotiations – an AI-Free Research Domain.- CHAPTER 8:-Cross-Cultural Negotiations and the Impact of Culture in a Western-Asian Context.- CHAPTER 9:-The Effects of Work Culture on Women Career Advancement: A Comparison between the Netherlands and the United States.- CHAPTER 10:-Respect or Transgression of Norms in the Context of Religious Diversity: The Example of the Mormons in France.
Notă biografică
Anshu Saxena Arora is Associate Professor of Marketing in the School of Business and Public Administration at the University of the District of Columbia, USA.
Sabine Jentjens is Professor of Management at ISC Paris, France.
Amit Arora is Associate Professor of Supply Chain Management in the School of Business and Public Administration at the University of the District of Columbia, USA.
John R. McIntyre is Professor of Management in the College of Management, with a courtesy appointment in International Relations at the Sam Nunn School of International Affairs at Georgia Tech, USA.
Mohamad Sepehri is Dean of the School of Business and Public Administration at the University of the District of Columbia, USA.
Sabine Jentjens is Professor of Management at ISC Paris, France.
Amit Arora is Associate Professor of Supply Chain Management in the School of Business and Public Administration at the University of the District of Columbia, USA.
John R. McIntyre is Professor of Management in the College of Management, with a courtesy appointment in International Relations at the Sam Nunn School of International Affairs at Georgia Tech, USA.
Mohamad Sepehri is Dean of the School of Business and Public Administration at the University of the District of Columbia, USA.
Textul de pe ultima copertă
This book explores the co-existence of humans and AI in business contexts. Though AI and social robots have become ubiquitous, there are still many challenges facing technological expansion, including a true understanding of abstract concepts, transfer of knowledge to novel application problems, transparency and security guarantees, and distinguishing between random and logically meaningful relationships. While machines are valuable tools, only humans are capable of recognizing values which are the key to ethics and socio-cultural norms. Further, human virtues such as emotional intelligence, wisdom, and courage are required for decision making in many (private and professional) situations where machines would lead to sub-optimal and/or ethically questionable business outcomes.
This book discusses how digital technology has emerged as a critical support system for organizations during the COVID-19 pandemic and how it can be used to complement human qualities that machines lack. It is divided into three sections that examine the complex world of AI and social robotics, digital technology and social media roles in business, and human actions that are embedded within socio-cultural business norms, such as international negotiations, that are not yet replaceable by AI.
For researchers interested in understanding these parallel worlds, this book assesses how can continue to not only coexist but mutually benefit the business ecosystem.Anshu Saxena Arora is Associate Professor of Marketing in the School of Business and Public Administration at the University of the District of Columbia, USA.
Sabine Jentjens is Professor of Management at ISC Paris, France.
Amit Arora is Associate Professor of Supply Chain Management in the School of Business and Public Administration at the University of the District of Columbia, USA.
John R. McIntyre is Professor of Management in the College of Management, with a courtesy appointment in International Relations at the Sam Nunn School of International Affairs at Georgia Tech, USA.
Mohamad Sepehri is Dean of the School of Business and Public Administration at the University of the District of Columbia, USA.
This book discusses how digital technology has emerged as a critical support system for organizations during the COVID-19 pandemic and how it can be used to complement human qualities that machines lack. It is divided into three sections that examine the complex world of AI and social robotics, digital technology and social media roles in business, and human actions that are embedded within socio-cultural business norms, such as international negotiations, that are not yet replaceable by AI.
For researchers interested in understanding these parallel worlds, this book assesses how can continue to not only coexist but mutually benefit the business ecosystem.Anshu Saxena Arora is Associate Professor of Marketing in the School of Business and Public Administration at the University of the District of Columbia, USA.
Sabine Jentjens is Professor of Management at ISC Paris, France.
Amit Arora is Associate Professor of Supply Chain Management in the School of Business and Public Administration at the University of the District of Columbia, USA.
John R. McIntyre is Professor of Management in the College of Management, with a courtesy appointment in International Relations at the Sam Nunn School of International Affairs at Georgia Tech, USA.
Mohamad Sepehri is Dean of the School of Business and Public Administration at the University of the District of Columbia, USA.
Caracteristici
Examines the current state of the social robotics field Investigates the impact of pandemic-driven technological change on the hybrid interactions in the new normal Presents a comparison of AI and human roles in the business world