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Demographics: A Guide to Methods and Data Sources for Media, Business, and Government

Autor Steven H. Murdock, Chris Kelley, Jeffrey L. Jordan, Beverly Pecotte, Alvin Luedke
en Limba Engleză Hardback – 30 ian 2006
Demographics has become a critical dimension of the work of many journalists, business professionals, and government analysts and managers. Yet those who are not professional demographers often find locating and effectively using demographics difficult. Written by leading authorities, Demographics provides a single-volume resource that is readily understandable by everyone. It describes and demonstrates how students and working professionals can obtain, use, and communicate demographic information effectively. Consisting of ten chapters organized into four sections on basic demographic concepts, definitions, and methods, this book includes sources of demographic and economic data as well as explanations and examples of how to effectively and accurately use them.
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Specificații

ISBN-13: 9781594511776
ISBN-10: 1594511772
Pagini: 208
Dimensiuni: 152 x 229 x 19 mm
Greutate: 0.41 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom

Notă biografică

Murdock, Steven H.; Kelley, Chris; Jordan, Jeffrey L.; Pecotte, Beverly; Luedke, Alvin

Cuprins

Chapter 1 Introduction: Demographics in the Media, Business, and Government; Chapter 2 Basic Concepts, Definitions, and Geography of Demography; Chapter 3 Basic Demographic Measures and Methods; Chapter 4 National Sources of Demographic and Socioeconomic Data; Chapter 5 State and Local Data Sources; Chapter 6 General Principles of Effective Communication of Demographic and Other Quantitative Data; Chapter 7 Principles for Interpreting Demographic Data and Data-Based Analytical Findings; Chapter 8 Examples of the Use and Misuse of Demographic Data; Chapter 9 Summary and Suggestions for Maintaining and Expanding Your Knowledge Base;

Descriere

Despite demographics' increasing familiarity, it is often difficult for those who are not professional demographers to locate and effectively use demographics. Written by authors with more than 90 years of experience, this book describes and demonstrates how students and working professionals can obtain demographic information and use it.