Design for Media: A Handbook for Students and Professionals in Journalism, PR, and Advertising
Autor Di Hand, Steve Middleditchen Limba Engleză Paperback – 29 noi 2012
Key features:
- Provides a complete resource, explaining the background, theory and application of design as well as the ‘how to’
- Tutorials and exercises demonstrate how to create clean, attractive and well-targeted designs
- Highly illustrated throughout
- Colour ‘How to’ sections explain in detail how to create layouts and work with type, pictures and colour successfully
Toate formatele și edițiile | Preț | Express |
---|---|---|
Paperback (1) | 296.38 lei 6-8 săpt. | |
Taylor & Francis – 29 noi 2012 | 296.38 lei 6-8 săpt. | |
Hardback (1) | 1044.48 lei 6-8 săpt. | |
Taylor & Francis – 9 oct 2017 | 1044.48 lei 6-8 săpt. |
Preț: 296.38 lei
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Specificații
ISBN-13: 9781405873666
ISBN-10: 1405873663
Pagini: 384
Dimensiuni: 189 x 246 x 23 mm
Greutate: 0.75 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom
ISBN-10: 1405873663
Pagini: 384
Dimensiuni: 189 x 246 x 23 mm
Greutate: 0.75 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom
Cuprins
PART I: THE DEVELOPMENT OF MODERN MEDIA DESIGN 1. The evolution of publishing media 2. The 21st century media– design in practice 3. Cross media production – print and web publishing PART II: DESIGNING IN THE DIGITAL ERA 4. Pre-planning a publication 5. Information design 6. Content visualisation and structure 1: type 7. Content visualisation and structure 2: pictures 8. Content visualisation and structure 3: colour 9. Building a print or web page 10. Going to press/publishing on the web
Descriere
Design for Media: a handbook for students and professionals in journalism, PR, advertising and design.
This essential guide provides journalism and other media students and professionals with a tailored introduction to the design techniques and production practices employed in the media industry. It presents clear and pertinent explanations of how to design and produce any type of print and online publication to a professional standard, from pre-planning through to going to press or online. In providing the context, principles and thinking behind design over time, alongside the key practical techniques and know-how, this resource will enable you to present information clearly and effectively.
This essential guide provides journalism and other media students and professionals with a tailored introduction to the design techniques and production practices employed in the media industry. It presents clear and pertinent explanations of how to design and produce any type of print and online publication to a professional standard, from pre-planning through to going to press or online. In providing the context, principles and thinking behind design over time, alongside the key practical techniques and know-how, this resource will enable you to present information clearly and effectively.