Cantitate/Preț
Produs

Designing Personalized User Experiences in eCommerce: Human–Computer Interaction Series, cartea 5

Editat de Clare-Marie Karat, Jan O. Blom, John Karat
en Limba Engleză Hardback – 31 mar 2004
How do you design personalized user experiences that delight and provide value to the customers of an eCommerce site? Personalization does not guarantee high quality user experience: a personalized user experience has the best chance of success if it is developed using a set of best practices in HCI. In this book 35 experts from academia, industry and government focus on issues in the design of personalized web sites. The topics range from the design and evaluation of user interfaces and tools to information architecture and computer programming related to commercial web sites. The book covers four main areas:
-Theoretical, Conceptual, and Architectural Frameworks of Personalization,
-Research on the Design and Evaluation of Personalized User Experiences in Different Domains,
-Approaches to personalization Through Recommender Systems,
-Lessons Learned and Future Research Questions.
This book will be a valuable tool in helping the reader to understand the range of factors to take into consideration in designing and building a personalized user experience. The authors of each of the chapters identify possibilities and alert the reader to issues that can be addressed in the beginning of a project by taking a 'big picture' view of designing personalized user interfaces. For anyone working or studying in the field of HCI, information architecture or eCommerce, this book will provide a solid foundation of knowledge and prepare for the challenges ahead.
Citește tot Restrânge

Toate formatele și edițiile

Toate formatele și edițiile Preț Express
Paperback (1) 97022 lei  6-8 săpt.
  SPRINGER NETHERLANDS – 28 oct 2010 97022 lei  6-8 săpt.
Hardback (1) 97945 lei  6-8 săpt.
  SPRINGER NETHERLANDS – 31 mar 2004 97945 lei  6-8 săpt.

Din seria Human–Computer Interaction Series

Preț: 97945 lei

Preț vechi: 122431 lei
-20% Nou

Puncte Express: 1469

Preț estimativ în valută:
18751 19490$ 15546£

Carte tipărită la comandă

Livrare economică 05-19 februarie 25

Preluare comenzi: 021 569.72.76

Specificații

ISBN-13: 9781402021473
ISBN-10: 140202147X
Pagini: 348
Ilustrații: XII, 348 p. 158 illus.
Dimensiuni: 160 x 240 x 21 mm
Greutate: 0.77 kg
Ediția:2004
Editura: SPRINGER NETHERLANDS
Colecția Springer
Seria Human–Computer Interaction Series

Locul publicării:Dordrecht, Netherlands

Public țintă

Research

Cuprins

and Overview.- and Overview.- Theoretical, Conceptual, and Architectural Frameworks of Personalization.- Personalizing Interaction.- Towards Psychological Customization of Information for Individuals and Social Groups.- Personalisation and Trust: A Reciprocal Relationship?.- I Didn’t buy It for Myself.- An Information Architecture Perspective on Personalization.- E-Commerce Personalization and Real-Time Site Monitoring.- Research on The Design and Evaluation of Personalized User Experiences in Different Domains.- Personalized Electronic Banking Services.- Personalized Ubiquitous Commerce: An Application Perspective.- Self-Service, Personalization and Electronic Governmen.- Creating an E-Commerce Environment Where Consumers Are Willing to Share Personal Information.- Buyer Behavior in Personalized Shopping Environments.- Approaches To Personalization Through Recommender Systems.- Supporting Travel Decision Making Through Personalized Recommendation.- Improving Collaborative Recommender Systems by Means of User Profiles.- Personalized Presentation of Policies and Processes.- Recommending as Personalized Teaching.- Lessons Learned and Future Research Questions.- Impacts of User Privacy Preferences on Personalized Systems.- Challenges for User-Centric Personalization Research.

Caracteristici

Identifies possibilities and alerts the reader to issues that can be addressed in the beginning of a project by taking a 'big picture' view of designing personalized user interfaces