Cantitate/Preț
Produs

Developing Relationships, Personalization, and Data Herald in Marketing 5.0

Editat de Priya Jindal, Jasmine Kaur, Amandeep Singh
en Limba Engleză Hardback – 24 iun 2022
Within the past decade, marketing has experienced three major challenges: generation gap, prosperity polarization, and digital divide. The disconnect between older corporate executives and their younger managers and customers has proven to be a significant challenge. Digitalization brings fear of the unknown with the threats of job loss and privacy concerns. However, it also brings the promise of exponential growth and better living for humanity. Businesses must break the divide to ensure that technological advancement will move forward and not be welcomed with resentment. Developing Relationships, Personalization, and Data Herald in Marketing 5.0 contrasts the advantages and disadvantages of modern marketing over traditional marketing and focuses on identifying how companies and society can be benefited by the technological advancement of marketing. Covering topics such as customer engagement, neuromarketing, and review rating prediction, this premier reference source is an essential resource for business leaders, marketing professionals, students and educators of higher education, university libraries, researchers, and academicians.
Citește tot Restrânge

Toate formatele și edițiile

Toate formatele și edițiile Preț Express
Paperback (1) 105170 lei  6-8 săpt.
  IGI Global – 24 iun 2022 105170 lei  6-8 săpt.
Hardback (1) 138200 lei  6-8 săpt.
  IGI Global – 24 iun 2022 138200 lei  6-8 săpt.

Preț: 138200 lei

Preț vechi: 179481 lei
-23% Nou

Puncte Express: 2073

Preț estimativ în valută:
26451 27259$ 22331£

Carte tipărită la comandă

Livrare economică 01-15 martie

Preluare comenzi: 021 569.72.76

Specificații

ISBN-13: 9781668444962
ISBN-10: 1668444968
Pagini: 360
Dimensiuni: 183 x 260 x 24 mm
Greutate: 0.87 kg
Editura: IGI Global

Descriere

In the era of disruptive innovation in finance and technology, knowledge advancements in various aspects of engineering, management, data science, and cloud computing are highly sought after. This book provides a reference to FinTech, artificial intelligence, blockchain, machine learning, big data, data science, and data mining.