Deviate: The Science of Seeing Differently
Autor Beau Lotto Ilustrat de Luna Margherita Cardilli, Ljudmilla Soccien Limba Engleză Paperback – 18 apr 2018
World-renowned neuroscientist Beau Lotto reveals the truths of human perception and devises a cognitive toolkit for how to succeed in a world of uncertainty.
Perception is the foundation of human experience, but few of us understand how our own perception works. By revealing the startling truths about the brain and perception, Beau Lotto shows that the next big innovation is not a new technology: it is a new way of seeing.
In his first major book, Beau Lotto draws on over a decade of pioneering research to show how our brains play tricks on us. With an innovative combination of case studies and optical- and perception-illusion exercises, DEVIATE will revolutionise the way you see the world. With this new understanding of how the brain works and its perceptive trickery, we can apply these insights to every aspect of life and work. DEVIATE is not just an engaging look into the neuroscience of thought, behaviour and creativity: it is a call to action, enlisting readers in their own journey of self-discovery.
| Toate formatele și edițiile | Preț | Express |
|---|---|---|
| Paperback (1) | 52.88 lei 3-5 săpt. | +26.84 lei 7-11 zile |
| Orion Publishing Group – 18 apr 2018 | 52.88 lei 3-5 săpt. | +26.84 lei 7-11 zile |
| Hardback (1) | 238.51 lei 3-5 săpt. | |
| Hachette Book Group – 24 apr 2017 | 238.51 lei 3-5 săpt. |
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Specificații
ISBN-13: 9781474601023
ISBN-10: 1474601022
Pagini: 332
Dimensiuni: 134 x 200 x 20 mm
Greutate: 0.24 kg
Editura: Orion Publishing Group
Colecția Weidenfeld and Nicholson
ISBN-10: 1474601022
Pagini: 332
Dimensiuni: 134 x 200 x 20 mm
Greutate: 0.24 kg
Editura: Orion Publishing Group
Colecția Weidenfeld and Nicholson
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Notă biografică
Beau Lotto is a professor of neuroscience, previously at University College London and now at Goldsmiths, University of London, and a Visiting Scholar at New York University specialising in the biology, philosophy and psychology of perception. He has conducted and presented research on human perception and behaviour for more than twenty-five years, and his interest in education, business and the arts has led him into entrepreneurship and engaging the public with science. In 2001, Beau founded the Lab of Misfits, which was resident for two years at London's Science Museum and most recently at Viacom in New York. Lottolab's experimental studio approach aims to deepen our understanding of human perception, advance personal and social well-being through research that places the public at the centre of the process of discovery, and create unique programmes of engagement that span the boundaries between people, disciplines and institutions. Originally from Seattle, with degrees from UC Berkeley and Edinburgh Medical School, he has been resident in Britain for more than twenty years and now lives in Oxford.
www.lottolab.org / @BeauLotto
www.lottolab.org / @BeauLotto
Recenzii
"Deviateis
an
entertaining
read
that
raises
fascinating
questions
about
how
we
perceive
the
world.
Aside
from
being
an
accomplished
scientist,
Lotto
is
a
talented
writer
who
uses
illustrative
examples
and
visual
experiments
to
dazzle
and
to
teach."—The
Washington
Post
"Provocative...a radical philosophy of perception...balancedby many astute observations."—Nature
"Beau Lotto'sDeviateisthe beginning of a conversation-with yourself. Based on my years working atPixar and with Tibetan Buddhist meditation masters, Beau is on exactly theright track for using neuroscience to understand the mechanisms that keep usstuck and the power of paying attention to the mind. And he does it with aninfectious enthusiasm that cannot help but draw the reader into this engagingmaterial."—Lawrence Levy, former CFO of Pixar Animation Studios and author of To Pixar and Beyond
"Lotto, a brilliantneuroscientist, explains why our perceptual hardwiring makes it difficult forus to live with uncertainty...His insights help us understand the mindset andtalents-like asking great questions-that can help people live in the future asopposed to the past.Deviateshows us how to reengineer our brainsand prepare ourselves to lead and innovate in our organizations and lives."—Linda Hill, Professor of Business Administration at Harvard Business School and author of Becoming a Manager
"Deviate is a moreaccessible, fun, interactive version of Kahneman'sThinking, Fast and Slow-involvingthe reader in building an active understanding of the value of relying onperception as well as reason, and doing so in enjoyable ways. Beau Lotto is apowerful storyteller who bridges peer-reviewed science and the creative arts inrare ways to offer actionable insights."—David Rowan, Editor-in-Chief Wired (UK edition)
"[A] sprightly look into the nature of things.... Among Lotto's most valuable contributions to our lay understanding of perception and thinking is his formulation of perception as an 'ecology,' meaning 'the relation of things to the things around them, and how they influence each other....' Lotto's provocative investigation into the mysterious workings of the mind will make readers just that much smarter."—Kirkus Reviews
"Beau Lotto is one of themost creative scientists I know, and his passion for introducing neuroscienceto the public ranks him among those rare communicators like Carl Sagan whoseideas can change peoples' thinking. At a time when many neuroscientists are pursuingthe mindless goal of mapping all the connections in the human brain, Beau isright on target in his conviction that science advances by doubting theconventional wisdom and asking simple questions in a novel way."—Dale Purves, Professor Emeritus at the Duke Institute for Brain Sciences and member of the National Academy of Sciences
"Beau Lotto is the idealwriter for a popular book about the neuroscience of perception. He has alreadyproved himself to be an immensely engaging and daring populariser of science.Above all, he is well-established neuroscientist who really knows what he istalking about. In this book he will convince you that our every-day experienceof seeing is far more mysterious and exciting than it seems."—Chris Frith, Professor of Neuroscience at University College London
"In a brilliant and skillful way Beau Lotto pulls therug from under our naive view of reality-bit by bit. In reading this book, wediscover how our conventional way of seeing, of perceiving reality, isincomplete and illusory. He begins to dismantle this illusion by showing us whywe see the world the way we do, and in doing so he opens the curtain to a newbeginning, a new beginning of seeing past our individual interpretation ofreality, to recognize that others may surely have a different interpretation.In daring us to deviate Lotto encourages us to discover that compassion has aroot that can be revealed through scientific insights."—Peter Baumann, Founder of Tangerine Dream
"InDeviate, Beau Lotto's remarkable research into human perception is crystallized into a series of astute explanations of how we experience reality. By bringing together an 'ecology of the senses' that goes beyond the mechanisms of the eye, Lotto's ingenious account of the brain's perceptive evolution arrives at an extraordinary proposition of how we can go beyond our current ways of seeing. Following Olafur Eliasson's words that 'what we have in common is that we are different,'Deviateunravels the bind to our human history in order to foresee a radically different future for a reconfigured, individual perception. It is a brilliant book!"—Hans Ulrich Obrist, Director of the Serpentine Gallery (London)
"This is a neurosciencebook that, while explaining what we know about the brain's functioning,explores the deeply personal issue of perception. Beau Lotto's insightsconstitute a real breakthrough in our understanding of how we perceive (andreact to, and imagine ourselves within) reality. And his capacity to makecomplex scientific concepts and research results easy to understand, and toexplain their relevance to our life, makes this an utterly readable book."—Bruno Giussani, European director, TED
"Deviateby Beau Lotto promises tobe a groundbreaking book that will be as entertaining as it is provocative. Ashuman beings, we don't live in the world directly: we perceive and conceive itthrough many filters. What we do perceive is refracted through our owninterests, dispositions and cultures and by the context in which we experienceit.Deviateanalyses and illustrates these processes with the precisionand vitality that is the hallmark of Beau Lotto's work as a scientist and as apresenter. Among the libraries of quick fixes and formulaic programs, the needis growing too for well-grounded insights and tested strategies that reach tothe roots of human understanding.Deviateis uniquely placed to meetthis need. Given Beau Lotto's unique expertise and popularity, it will have awide and enthusiastic audience."—Ken Robinson, former director of the Arts in Schools Project and author of The Element: How Finding Your Passion Changes Everything
"Beau Lotto shows better than anyone else how dependentwe are upon our own limited sensory perceptions of the world. The radicalthesis that he presents inDeviatereveals to us that reality isrelative, and that we, ultimately, are capable of changing our world throughchanging our perception of it."—Olafur Eliasson, Sculpture Artist and Spatial Researcher, founder of Studio Olafur Eliasson
"What if we all triedharder to be misunderstood? And what if we could embrace and channel our ownmisunderstanding of the world around us? Beau Lotto'sDeviatehonors themessy, imperfect genius of human perception as the most valuable resource forcreative progress. Lotto is teaching us something so loudly fundamentalto our existence, it seems almost impossible that we've missed it."—Ross Martin Executive VP, Marketing Strategy and Engagement, Viacom
"If Richard Branson were a neuroscientist, he would probably be Beau Lotto. A visionary scientist and thinker, Lotto helps us to see the world anew...This is going to be a wonderful, ground-shaking book that has the power to change its readers lives for the better."—John Bargh, James Rowland Angell Professor of Psychology
"His insights on human perception constitute a real breakthrough in our understanding of how we relate to (and react to, and imagine ourselves within) reality."—Bruno Giussani, European director of TED and curator of TEDGlobal
"Beau Lotto is ideally placed to write a popular trade book about seeing...he is one of the most original and innovative thinkers that I have encountered."—Ron Dennis CBE, Chief Executive and Chairman of the McLaren Group
"Beau Lotto engages us with a host of philosophical ideas and brain-changing experiences to explore why we see what we see and how we create. DEVIATE is beautifully written--giving us a truly novel, playful, and sophisticated window into thenatureof human perception and innovation."
—Helen Fisher, Senior Research Fellow at the Kinsey Institute and author of Why We Love: The Nature and Chemistry of Romantic Love
"Combining evolutionaryimperatives with modern imaging of the brain,Deviatehelps usunderstand perception as the key to an individual's survival. It iswritten with humor, clarity, and delight. I highly recommend it."—Jeremiah Harrison, lead guitarist of the Talking Heads
"Beau Lotto has delivereda fresh, provocative, stimulating, revealing neuro-inspired, entertaining texton that most fugitive of subjects-reality... The world of theoretical and experimentalneuroscience has much to offer us as we search to produce better environmentsfor all."—Ian Ritchie, Director of Ian Ritchie Architects and architect of the largest free-standing glass building in the world
"Any reader interested in science,psychology, philosophy, or self-improvement willfind this groundbreaking worksimultaneously engrossing and entertaining."—Booklist
"As a neuroscientist and aspecialist in vision Beau Lotto opens up the subject of just how it is possibleto actually see and understand anything in the world when it seems thatmeanings are always constructed somehow separately form the reality of what wesee. This is done with immense clarity and ease...directly relevant to anyoneinvolved in shaping our world-designers, engineers, and architects."—Alan Penn, Professor of Architectural and urban Computing at University College London
"If someone else told methat reality is something we create in our heads-I'd up my medication. This brilliantly written book shows us that this is actually the road toliberation. We have the ability to change our internal landscapes, making ourlives a masterpiece rather than a 'been there done that' cliché."—Ruby Wax, OBE, comedian, actress, mental health campaigner, and bestselling author of How Do You Want Me?
"Byrevealing the startling truths about the brain and perception, author Lottoshows that the next big innovation is not a new technology: it is a new way ofseeing....With an innovative combination of case studiesand optical and perception illusion exercises,Deviatewill revolutionize the way you see theworld."—The Week
"Deviateis thepractical, enlightening, and groundbreaking guide that will not only provide anilluminating account of the neuroscience of thought, behavior, and creativity,it will ultimately motivate readers and thinkers everywhere to begin their ownjourney of self-discovery and reinvention."—Hawaii Reporter
"Renowned neuroscientist BeauLotto has been working all over the world in both the academic world and thepublic sphere (in education, the arts, and business), helping advance ourunderstanding of perception and the brain...[Deviate]leaves you with a question that I hope will entice you to visit your localbookstore today, so you can pick up the book and read on."—800 CEO Reads
"Explains why we can't see the world objectively--and humanity is better for it....DEVIATE challenges the very notion of how we think we see....By encouraging curiosity and learning to recognize and analyze our biases, we can create a culture driven by creativity and experimentation instead of safe stoicism."—Quartz
"Provocative...a radical philosophy of perception...balancedby many astute observations."—Nature
"Beau Lotto'sDeviateisthe beginning of a conversation-with yourself. Based on my years working atPixar and with Tibetan Buddhist meditation masters, Beau is on exactly theright track for using neuroscience to understand the mechanisms that keep usstuck and the power of paying attention to the mind. And he does it with aninfectious enthusiasm that cannot help but draw the reader into this engagingmaterial."—Lawrence Levy, former CFO of Pixar Animation Studios and author of To Pixar and Beyond
"Lotto, a brilliantneuroscientist, explains why our perceptual hardwiring makes it difficult forus to live with uncertainty...His insights help us understand the mindset andtalents-like asking great questions-that can help people live in the future asopposed to the past.Deviateshows us how to reengineer our brainsand prepare ourselves to lead and innovate in our organizations and lives."—Linda Hill, Professor of Business Administration at Harvard Business School and author of Becoming a Manager
"Deviate is a moreaccessible, fun, interactive version of Kahneman'sThinking, Fast and Slow-involvingthe reader in building an active understanding of the value of relying onperception as well as reason, and doing so in enjoyable ways. Beau Lotto is apowerful storyteller who bridges peer-reviewed science and the creative arts inrare ways to offer actionable insights."—David Rowan, Editor-in-Chief Wired (UK edition)
"[A] sprightly look into the nature of things.... Among Lotto's most valuable contributions to our lay understanding of perception and thinking is his formulation of perception as an 'ecology,' meaning 'the relation of things to the things around them, and how they influence each other....' Lotto's provocative investigation into the mysterious workings of the mind will make readers just that much smarter."—Kirkus Reviews
"Beau Lotto is one of themost creative scientists I know, and his passion for introducing neuroscienceto the public ranks him among those rare communicators like Carl Sagan whoseideas can change peoples' thinking. At a time when many neuroscientists are pursuingthe mindless goal of mapping all the connections in the human brain, Beau isright on target in his conviction that science advances by doubting theconventional wisdom and asking simple questions in a novel way."—Dale Purves, Professor Emeritus at the Duke Institute for Brain Sciences and member of the National Academy of Sciences
"Beau Lotto is the idealwriter for a popular book about the neuroscience of perception. He has alreadyproved himself to be an immensely engaging and daring populariser of science.Above all, he is well-established neuroscientist who really knows what he istalking about. In this book he will convince you that our every-day experienceof seeing is far more mysterious and exciting than it seems."—Chris Frith, Professor of Neuroscience at University College London
"In a brilliant and skillful way Beau Lotto pulls therug from under our naive view of reality-bit by bit. In reading this book, wediscover how our conventional way of seeing, of perceiving reality, isincomplete and illusory. He begins to dismantle this illusion by showing us whywe see the world the way we do, and in doing so he opens the curtain to a newbeginning, a new beginning of seeing past our individual interpretation ofreality, to recognize that others may surely have a different interpretation.In daring us to deviate Lotto encourages us to discover that compassion has aroot that can be revealed through scientific insights."—Peter Baumann, Founder of Tangerine Dream
"InDeviate, Beau Lotto's remarkable research into human perception is crystallized into a series of astute explanations of how we experience reality. By bringing together an 'ecology of the senses' that goes beyond the mechanisms of the eye, Lotto's ingenious account of the brain's perceptive evolution arrives at an extraordinary proposition of how we can go beyond our current ways of seeing. Following Olafur Eliasson's words that 'what we have in common is that we are different,'Deviateunravels the bind to our human history in order to foresee a radically different future for a reconfigured, individual perception. It is a brilliant book!"—Hans Ulrich Obrist, Director of the Serpentine Gallery (London)
"This is a neurosciencebook that, while explaining what we know about the brain's functioning,explores the deeply personal issue of perception. Beau Lotto's insightsconstitute a real breakthrough in our understanding of how we perceive (andreact to, and imagine ourselves within) reality. And his capacity to makecomplex scientific concepts and research results easy to understand, and toexplain their relevance to our life, makes this an utterly readable book."—Bruno Giussani, European director, TED
"Deviateby Beau Lotto promises tobe a groundbreaking book that will be as entertaining as it is provocative. Ashuman beings, we don't live in the world directly: we perceive and conceive itthrough many filters. What we do perceive is refracted through our owninterests, dispositions and cultures and by the context in which we experienceit.Deviateanalyses and illustrates these processes with the precisionand vitality that is the hallmark of Beau Lotto's work as a scientist and as apresenter. Among the libraries of quick fixes and formulaic programs, the needis growing too for well-grounded insights and tested strategies that reach tothe roots of human understanding.Deviateis uniquely placed to meetthis need. Given Beau Lotto's unique expertise and popularity, it will have awide and enthusiastic audience."—Ken Robinson, former director of the Arts in Schools Project and author of The Element: How Finding Your Passion Changes Everything
"Beau Lotto shows better than anyone else how dependentwe are upon our own limited sensory perceptions of the world. The radicalthesis that he presents inDeviatereveals to us that reality isrelative, and that we, ultimately, are capable of changing our world throughchanging our perception of it."—Olafur Eliasson, Sculpture Artist and Spatial Researcher, founder of Studio Olafur Eliasson
"What if we all triedharder to be misunderstood? And what if we could embrace and channel our ownmisunderstanding of the world around us? Beau Lotto'sDeviatehonors themessy, imperfect genius of human perception as the most valuable resource forcreative progress. Lotto is teaching us something so loudly fundamentalto our existence, it seems almost impossible that we've missed it."—Ross Martin Executive VP, Marketing Strategy and Engagement, Viacom
"If Richard Branson were a neuroscientist, he would probably be Beau Lotto. A visionary scientist and thinker, Lotto helps us to see the world anew...This is going to be a wonderful, ground-shaking book that has the power to change its readers lives for the better."—John Bargh, James Rowland Angell Professor of Psychology
"His insights on human perception constitute a real breakthrough in our understanding of how we relate to (and react to, and imagine ourselves within) reality."—Bruno Giussani, European director of TED and curator of TEDGlobal
"Beau Lotto is ideally placed to write a popular trade book about seeing...he is one of the most original and innovative thinkers that I have encountered."—Ron Dennis CBE, Chief Executive and Chairman of the McLaren Group
"Beau Lotto engages us with a host of philosophical ideas and brain-changing experiences to explore why we see what we see and how we create. DEVIATE is beautifully written--giving us a truly novel, playful, and sophisticated window into thenatureof human perception and innovation."
—Helen Fisher, Senior Research Fellow at the Kinsey Institute and author of Why We Love: The Nature and Chemistry of Romantic Love
"Combining evolutionaryimperatives with modern imaging of the brain,Deviatehelps usunderstand perception as the key to an individual's survival. It iswritten with humor, clarity, and delight. I highly recommend it."—Jeremiah Harrison, lead guitarist of the Talking Heads
"Beau Lotto has delivereda fresh, provocative, stimulating, revealing neuro-inspired, entertaining texton that most fugitive of subjects-reality... The world of theoretical and experimentalneuroscience has much to offer us as we search to produce better environmentsfor all."—Ian Ritchie, Director of Ian Ritchie Architects and architect of the largest free-standing glass building in the world
"Any reader interested in science,psychology, philosophy, or self-improvement willfind this groundbreaking worksimultaneously engrossing and entertaining."—Booklist
"As a neuroscientist and aspecialist in vision Beau Lotto opens up the subject of just how it is possibleto actually see and understand anything in the world when it seems thatmeanings are always constructed somehow separately form the reality of what wesee. This is done with immense clarity and ease...directly relevant to anyoneinvolved in shaping our world-designers, engineers, and architects."—Alan Penn, Professor of Architectural and urban Computing at University College London
"If someone else told methat reality is something we create in our heads-I'd up my medication. This brilliantly written book shows us that this is actually the road toliberation. We have the ability to change our internal landscapes, making ourlives a masterpiece rather than a 'been there done that' cliché."—Ruby Wax, OBE, comedian, actress, mental health campaigner, and bestselling author of How Do You Want Me?
"Byrevealing the startling truths about the brain and perception, author Lottoshows that the next big innovation is not a new technology: it is a new way ofseeing....With an innovative combination of case studiesand optical and perception illusion exercises,Deviatewill revolutionize the way you see theworld."—The Week
"Deviateis thepractical, enlightening, and groundbreaking guide that will not only provide anilluminating account of the neuroscience of thought, behavior, and creativity,it will ultimately motivate readers and thinkers everywhere to begin their ownjourney of self-discovery and reinvention."—Hawaii Reporter
"Renowned neuroscientist BeauLotto has been working all over the world in both the academic world and thepublic sphere (in education, the arts, and business), helping advance ourunderstanding of perception and the brain...[Deviate]leaves you with a question that I hope will entice you to visit your localbookstore today, so you can pick up the book and read on."—800 CEO Reads
"Explains why we can't see the world objectively--and humanity is better for it....DEVIATE challenges the very notion of how we think we see....By encouraging curiosity and learning to recognize and analyze our biases, we can create a culture driven by creativity and experimentation instead of safe stoicism."—Quartz