Digital Branding – A Complete Step–by–Step Guide to Strategy, Tactics, Tools and Measurement
Autor Daniel Rowlesen Limba Engleză Paperback – 2 ian 2022
Digital Branding is ideal for marketers and brand strategists who want to enhance their brand's online presence. It provides step-by-step, practical guidance on how to build a brand online and quantify it through tangible results. Written by a respected Chartered Institute of Marketing (CIM) fellow, course leader and industry thought leader, it examines core marketing areas such as content marketing, social media, search engine optimization and web analytics.
The book delivers a robust framework for planning, brand identity, channel selection and measuring the effectiveness of campaigns, and includes lessons from the BBC, Imperial College London and Hootsuite. Now fully updated, this third edition features new content on brand authenticity, ethics and meaning, as well as updates on social media regulations and social media platforms such as TikTok.
Toate formatele și edițiile | Preț | Express |
---|---|---|
Paperback (1) | 192.16 lei 3-5 săpt. | +13.87 lei 4-10 zile |
Kogan Page – 2 ian 2022 | 192.16 lei 3-5 săpt. | +13.87 lei 4-10 zile |
Hardback (1) | 654.63 lei 6-8 săpt. | |
Kogan Page – 2 ian 2022 | 654.63 lei 6-8 săpt. |
Preț: 192.16 lei
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Specificații
ISBN-13: 9781398603189
ISBN-10: 139860318X
Pagini: 232
Dimensiuni: 156 x 234 x 13 mm
Greutate: 0.36 kg
Ediția:3. Auflage
Editura: Kogan Page
ISBN-10: 139860318X
Pagini: 232
Dimensiuni: 156 x 234 x 13 mm
Greutate: 0.36 kg
Ediția:3. Auflage
Editura: Kogan Page
Descriere
Take control of your brand's online presence with this bestselling guide that shows you how to plan, analyze, optimize and measure the tangible results of your digital campaigns.