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Digital Innovations for Mass Communications: Engaging the User

Autor Paul Martin Lester
en Limba Engleză Paperback – 10 dec 2013
In every field of mass communications—advertising, entertainment studies, journalism, public relations, radio-television-film, tourism, and visual reporting—professionals understand the importance of storytelling. Regardless of whether the finished product is a commercial, an in-depth investigative piece, a public service campaign, an independent documentary, a travelogue, or a collection of photographs, effective storytelling requires a combination of creativity, empathy, and expertise. Through the innovative technologies and techniques described in this textbook, students will learn how to turn passive readers and viewers into engaged and regular users.
The sixteen chapters each include a brief introduction, assignments, simple-to-follow step-by-step exercises, and sources for additional information in which users will learn to produce apps, informational graphics, quick response codes, quizzes, simulations, smartphone and table icons, social media campaigns, three-dimensional pictures, and video. Students will work with the following programs: Blogger, Dreamweaver, Excel, Facebook, GeoCommons, Google Maps, Illustrator, Imgur, iMovie, Infogram, iShowU, JavaScript, JustGive, Kaywa, Kickstarter, LinkedIn, Onvert, Photoshop, Pixel Resort, QuickTime, Reddit, Second Life, SurveyMonkey, TheAppBuilder, Twitter, Vizualize, Wikipedia, Word, WordPress, and YouTube.
When digital innovations are added to traditional print and screen presentations, a media user is not only allowed to interact with the information but can also physically engage with the story displayed. Giving students the tools they need to transform their storytelling in this manner is the ultimate goal of this textbook.
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Specificații

ISBN-13: 9780415662949
ISBN-10: 041566294X
Pagini: 296
Ilustrații: 219 black & white halftones
Dimensiuni: 178 x 254 x 15 mm
Greutate: 0.52 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom

Public țintă

Postgraduate, Professional, and Undergraduate

Cuprins

Preface: Digital Innovations for Mass Communications I. Essential Knowledge  1. A Historical Perspective  2. Digital Media Consumer Types  3. Ethical and Legal Considerations  4. Visual Aesthetics  II. User-Generated Content 5. Social Networks  6. Virtual Communities  7. Virtual Reality III. Database-Generated Content  8. Suggestive Innovations  9. Personalization  10. Mapping IV. Software Driven Content 11. Games  12. Simulations  13. QR Codes  14. 3D Displays 15. Apps V. Immersive Experiences  16. Transmedia Storytelling  Conclusion: Tell Stories that Engage  Appendix: Short Story, "Virtual Photography: When Images Become Real"

Recenzii

"Paul Lester provides a conceptual roadmap to the myriad digital innovations transforming the media landscape. From user-generated content to transmedia storytelling, the book delves deeply and provocatively into the new technologies and applications sweeping through the domain of mass communications. The reader emerges engaged in a new media world." —John V. Pavlik, Professor and Associate Dean for Research, Northwestern University in Qatar
"Lester's approach is breezy and practical. Every chapter includes suggestions for hands-on exploration to help students use and create engaging online features. Add to that the right dose of history and ethical guidance, and you've got the perfect resource for anyone who wants their students to practice mindful craft." —Mary Angela Bock, University of Texas at Austin

Descriere

In every field of mass communications—advertising, entertainment studies, journalism, public relations, radio-television-film, tourism, and visual reporting—professionals understand the importance of storytelling. Regardless of whether the finished product is a commercial, an in-depth investigative piece, a public service campaign, an independent documentary, a travelogue, or a collection of photographs, effective storytelling requires a combination of creativity, empathy, and expertise. Through the innovative technologies and techniques described in this textbook, students will learn how to turn passive readers and viewers into engaged and regular users.
The sixteen chapters each include a brief introduction, assignments, simple-to-follow step-by-step exercises, and sources for additional information in which users will learn to produce apps, informational graphics, quick response codes, quizzes, simulations, smartphone and table icons, social media campaigns, three-dimensional pictures, and video. Students will work with the following programs: Blogger, Dreamweaver, Excel, Facebook, GeoCommons, Google Maps, Illustrator, Imgur, iMovie, Infogram, iShowU, JavaScript, JustGive, Kaywa, Kickstarter, LinkedIn, Onvert, Photoshop, Pixel Resort, QuickTime, Reddit, Second Life, SurveyMonkey, TheAppBuilder, Twitter, Vizualize, Wikipedia, Word, WordPress, and YouTube.
When digital innovations are added to traditional print and screen presentations, a media user is not only allowed to interact with the information but can also physically engage with the story displayed. Giving students the tools they need to transform their storytelling in this manner is the ultimate goal of this textbook.