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Digital Intelligence


en Limba Engleză Paperback
This book is intended for general managers and students who want to improve their digital intelligence or digital IQ. The book espouses the belief that digital intelligence is an important competence that global leaders need to have in today's economy to enhance the performance of their organizations. The book lays out the most basic competencies and skill sets for thinking about IT and IT-enabled changes that all managers should have. It articulates some of the dimensions of digital intelligence; yet because of the focus on general managers, it avoids details of technologies and implementation that should ideally be handled by trained IT professionals. It is not necessary for managers and entrepreneurs to have a programming or computer science background to acquire digital intelligence. It may surprise some that even Steve Jobs, one of the most successful technology entrepreneurs and executives, did not have a degree or background in computer science or programming. Steve is not alone; this is also true of many other "digital immigrants" who have made significant contributions to IT. If people without a technology background can be technology pioneers, such success should encourage everyone to embrace digital intelligence and use technology intelligently in business and life.
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Specificații

ISBN-13: 9780984989638
ISBN-10: 0984989633
Pagini: 254
Dimensiuni: 152 x 229 x 13 mm
Greutate: 0.38 kg
Editura: Finerplanet

Notă biografică

Dr. Sunil Mithas is the Ralph J. Tyser Professor of Information Systems in the Robert H. Smith School of Business at the University of Maryland and the author of the book Dancing Elephants and Leaping Jaguars: How to Excel, Innovate and Transform the Tata Way (published by Penguin India in 2015 for the Indian subcontinent with the title "Making the Elephant Dance: The Tata Way to Innovate, Transform and Globalize") and Digital Intelligence: What Every Smart Manager Must Have for Success in an Information Age. He earned his PhD from the Ross School of Business at the University of Michigan and an engineering degree from IIT, Roorkee. Identified as an MSI Young Scholar by the Marketing Science Institute, Sunil is a frequent speaker at industry events for senior leaders. He has worked on research or consulting assignments with organizations such as A. T. Kearney, Ernst & Young, Johnson & Johnson, Lear, the Social Security Administration, the Tata Group, and the U.S. Census Bureau. His papers have won best-paper awards, and have been featured in practice-oriented publications such as MIT Sloan Management Review, Bloomberg, and CIO.com. Contact Sunil at sunil.mithas@gmail.com