Digital Marketing Analytics: Que Biz-Tech
Autor Chuck Hemann, Ken Burbaryen Limba Engleză Paperback – 9 mai 2018
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Specificații
ISBN-13: 9780789759603
ISBN-10: 0789759608
Pagini: 272
Dimensiuni: 154 x 231 x 17 mm
Greutate: 0.36 kg
Ediția:2nd edition
Editura: Pearson Education
Seria Que Biz-Tech
ISBN-10: 0789759608
Pagini: 272
Dimensiuni: 154 x 231 x 17 mm
Greutate: 0.36 kg
Ediția:2nd edition
Editura: Pearson Education
Seria Que Biz-Tech
Cuprins
- Chapter 1 Understanding the Synergetic Digital Ecosystem
- Chapter 2 Understanding Digital Analytics Concepts
- Chapter 3 Choosing Your Analytics Tools
- Chapter 4 Digital Analysis: Brand
- Chapter 5 Digital Analysis: Audience
- Chapter 6 Digital Analysis: Ecosystem
- Chapter 7 Return on Investment
- Chapter 8 Understanding Digital Influence
- Chapter 9 How to Use Digital Analytics to Inform Marketing Programs
- Chapter 10 Improving Customer Service
- Chapter 11 Using Digital Analytics to Anticipate a Crisis
- Chapter 12 Launching a New Product
- Chapter 13 Building Your Research Plan
- Chapter 14 Building Reports that Will Actually Be Useful
- Chapter 15 The Future of Digital Data