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Autor Jim Stengel
en Limba Engleză Paperback – 12 ian 2012
Trade paperback. Shows how the world's 50 best businesses have a cause and effect relationship between financial performance and their ability to connect with fundamental human emotions, hopes, values and greater purposes.
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Specificații

ISBN-13: 9780753540664
ISBN-10: 0753540665
Pagini: 336
Ilustrații: ill
Dimensiuni: 139 x 220 x 28 mm
Greutate: 0.37 kg
Ediția:Trade Paperback.
Editura: Ebury Publishing

Descriere

Based on almost ten years of research involving 50,000 companies, the author shows how the world's 50 best businesses - as diverse as Apple, Red Bull, Pampers and Petrobras - have a cause and effect relationship between financial performance and their ability to connect with fundamental human emotions, hopes, values and greater purposes.