Digital Marketing Analytics: Que Biz-Tech
Autor Chuck Hemann, Ken Burbaryen Limba Engleză Paperback – 9 mai 2018
Preț: 198.36 lei
Nou
Puncte Express: 298
Preț estimativ în valută:
37.96€ • 39.73$ • 31.59£
37.96€ • 39.73$ • 31.59£
Carte disponibilă
Livrare economică 10-24 martie
Livrare express 22-28 februarie pentru 26.81 lei
Preluare comenzi: 021 569.72.76
Specificații
ISBN-13: 9780789759603
ISBN-10: 0789759608
Pagini: 272
Dimensiuni: 154 x 231 x 17 mm
Greutate: 0.38 kg
Ediția:2nd edition
Editura: Pearson Education
Seria Que Biz-Tech
ISBN-10: 0789759608
Pagini: 272
Dimensiuni: 154 x 231 x 17 mm
Greutate: 0.38 kg
Ediția:2nd edition
Editura: Pearson Education
Seria Que Biz-Tech
Cuprins
- Chapter 1 Understanding the Synergetic Digital Ecosystem
- Chapter 2 Understanding Digital Analytics Concepts
- Chapter 3 Choosing Your Analytics Tools
- Chapter 4 Digital Analysis: Brand
- Chapter 5 Digital Analysis: Audience
- Chapter 6 Digital Analysis: Ecosystem
- Chapter 7 Return on Investment
- Chapter 8 Understanding Digital Influence
- Chapter 9 How to Use Digital Analytics to Inform Marketing Programs
- Chapter 10 Improving Customer Service
- Chapter 11 Using Digital Analytics to Anticipate a Crisis
- Chapter 12 Launching a New Product
- Chapter 13 Building Your Research Plan
- Chapter 14 Building Reports that Will Actually Be Useful
- Chapter 15 The Future of Digital Data