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Digital Marketing Analytics: Que Biz-Tech

Autor Chuck Hemann, Ken Burbary
en Limba Engleză Paperback – 8 mai 2018

Din seria Que Biz-Tech

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Specificații

ISBN-13: 9780789759603
ISBN-10: 0789759608
Pagini: 272
Dimensiuni: 154 x 231 x 17 mm
Greutate: 0.36 kg
Ediția:2nd edition
Editura: Pearson Education
Seria Que Biz-Tech


Cuprins

  • Chapter 1 Understanding the Synergetic Digital Ecosystem
  • Chapter 2 Understanding Digital Analytics Concepts
  • Chapter 3 Choosing Your Analytics Tools
  • Chapter 4 Digital Analysis: Brand
  • Chapter 5 Digital Analysis: Audience
  • Chapter 6 Digital Analysis: Ecosystem
  • Chapter 7 Return on Investment
  • Chapter 8 Understanding Digital Influence
  • Chapter 9 How to Use Digital Analytics to Inform Marketing Programs
  • Chapter 10 Improving Customer Service
  • Chapter 11 Using Digital Analytics to Anticipate a Crisis
  • Chapter 12 Launching a New Product
  • Chapter 13 Building Your Research Plan
  • Chapter 14 Building Reports that Will Actually Be Useful
  • Chapter 15 The Future of Digital Data