Digital Media Economics
Autor Brett Carawayen Limba Engleză Paperback – 2 noi 2023
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Specificații
ISBN-13: 9781529796490
ISBN-10: 1529796490
Pagini: 306
Dimensiuni: 170 x 244 x 17 mm
Greutate: 0.49 kg
Editura: SAGE Publications Ltd
ISBN-10: 1529796490
Pagini: 306
Dimensiuni: 170 x 244 x 17 mm
Greutate: 0.49 kg
Editura: SAGE Publications Ltd
Cuprins
Chapter 1: Introduction: Approaches to the Economics of ICTs
Chapter 2: Early Economic Thought
Chapter 3: Classical Political Economy
Chapter 4: Foundations in Economics Part 1
Chapter 5: Foundations in Economics Part 2
Chapter 6: Introduction to Media Economics
Chapter 7: Economic History of Modern Communication Networks
Chapter 8: Advertising
Chapter 9: Computers and Smartphones
Chapter 10: User-Generated Content
Chapter 11: Social Networking Sites
Chapter 12: Streaming Services
Chapter 2: Early Economic Thought
Chapter 3: Classical Political Economy
Chapter 4: Foundations in Economics Part 1
Chapter 5: Foundations in Economics Part 2
Chapter 6: Introduction to Media Economics
Chapter 7: Economic History of Modern Communication Networks
Chapter 8: Advertising
Chapter 9: Computers and Smartphones
Chapter 10: User-Generated Content
Chapter 11: Social Networking Sites
Chapter 12: Streaming Services