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Digital Signage Broadcasting: Broadcasting, Content Management, and Distribution Techniques

Autor Lars-Ingemar Lundstrom Editat de S. Merrill Weiss
en Limba Engleză Hardback – 21 apr 2016
Digital Signage Broadcasting is a perfect introduction to this new world of opportunities for media professionals in all areas. Whether you are in engineering, IT, advertising, or management, you will gain knowledge on the operations of digital signage systems, content gathering, customer billing, and much more on this new exciting media.

This book includes coverage of basic elements, examples of advanced digital signage applications, as well as traffic capacity calculations that may be guidance when choosing means of distribution as physical media, broadband or satellite. Digital Signage Broadcasting helps you discover the fascinating possibilities of this new convergence medium with hundreds of author-created color 3D illustrated graphics and real-life photographs showing the capability and future of digital signage.
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Specificații

ISBN-13: 9781138141056
ISBN-10: 1138141054
Pagini: 352
Dimensiuni: 191 x 235 mm
Greutate: 0.81 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom

Public țintă

Professional Practice & Development

Cuprins

1. Digital Signage Explained
2. Display Systems
3. How to Use Displays
4. Media Player Feeds
5. Content and Content Management
6. The Site Server
7. Content Distribution
8. Digital Signage Broadcasting
9. Getting Content to the Content Management Server
10. Operational Aspects of Digital Signage Systems
11. Creating Digital Signage Environments
12. The Future of Digital Signage Systems

Notă biografică

Lars-Ingemar Lundstrom is the Product Development Manager for Teracom, a terrestrial broadcast service company owned by the Swedish government, and is engaged in Business Media Systems and Television, Digital Signage Broadcasting, Virtual TV and IP Television for Point of Sales and Cinema Applications. Lunstrom holds a Master of Science in Electrical Engineering and is a published author with works that include: Satellit-TV Handboken, Kabel-TV Handboken, and Digital-TV Handboken.

Descriere

Digital signage is a display system used to present a dynamic computer-generated message to your audience. The messages are broadcast in a variety of ways, including cable, satellite, IP, and through wireless networks. Messages can be advertisements, interactive, instructions and serve a variety of purposes that didn't exist a few years ago.