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Digital Television Strategies: Business Challenges and Opportunities de A. Griffiths

Digital Television Strategies: Business Challenges and Opportunities

Autor A. Griffiths
en Limba Engleză Hardback – 22 oct 2002
In Britain, America and many other countries television audiences and advertising revenues are declining. At the same time digital television and new models are emerging. This book looks at the reinvention of television. Who will be the winners and the losers and what will be the consequences? What will television look like and who will make it ? How will viewing behaviours change?
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  Palgrave Macmillan UK – 22 oct 2002 37300 lei  6-8 săpt.
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  Palgrave Macmillan UK – 22 oct 2002 37862 lei  6-8 săpt.

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Specificații

ISBN-13: 9780333992951
ISBN-10: 0333992954
Pagini: 196
Ilustrații: XII, 196 p.
Dimensiuni: 152 x 229 x 17 mm
Greutate: 0.45 kg
Ediția:2002
Editura: Palgrave Macmillan UK
Colecția Palgrave Macmillan
Locul publicării:London, United Kingdom

Cuprins

Introduction What is Digital Television and Why Does it Matter? A View of the New Viewer Channel Wars The Peculiar Rise and Fall of the Platform Owners Making Production Pay Watch Out America - You're Next The Commercial Breaks Finding Business Models that Work Killer Operators The End of the Beginning

Recenzii

'Digital television is, after the internet, the great, dimly comprehended drama of modern mass communications. At last, a book which deals with the business, technology and politics of the story in language accessible to everyone.' - Professor Ian Hargreaves, broadcaster and Financial Times columnist

Notă biografică

ALAN GRIFFITHS is managing partner of e-communications, the independent communications consultancy. Before this, as Head of Multimedia, he created the BBC News online site. He was Editor of Business Programmes for BBC News for five years, writing and creating television and radio programmes about business. He has appeared many times on radio and television talking about new communications technologies. He has advised the States of Guernsey, Philips Electronics, the Financial Times, City and Guilds, the Government of Malta, JCB and SkyDigital. He is the author of Quicksilver Companies: The Battle for the Online Consumer, published by Palgrave Macmillan.