Digital Transformation in Sales: How to Turn a Buzzword into Real Sales Practice – A 21-Step Guide
Autor Livia Rainsbergeren Limba Engleză Hardback – 2 ian 2023
The primary driver of digitization is the modern customer, and it is important to always keep him in mind throughout the entire sales strategy. The sole use of technologies and the pure digitization of processes are not enough to make an organization fit for the challenges of the modern business world.
All tools and processes from positioning to customer management are explained in detail in this book and illustrated with concrete examples. What do chatbots do, what are virtual and augmented reality suitable for, and what is the benefit of rapid prototyping? Which sales activities can be supported by digitalization? The author provides answers to these and many other questionsand shows how sales managers can make themselves fit for the future. With concrete tips and numerous implementation aids.
| Toate formatele și edițiile | Preț | Express |
|---|---|---|
| Paperback (1) | 370.16 lei 6-8 săpt. | |
| Springer Fachmedien Wiesbaden – 3 ian 2024 | 370.16 lei 6-8 săpt. | |
| Hardback (1) | 474.29 lei 38-44 zile | |
| Springer Fachmedien Wiesbaden – 2 ian 2023 | 474.29 lei 38-44 zile |
Preț: 474.29 lei
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Specificații
ISBN-13: 9783658388867
ISBN-10: 3658388862
Pagini: 275
Ilustrații: XVIII, 275 p. 1 illus.
Dimensiuni: 168 x 240 mm
Greutate: 0.64 kg
Ediția:1st ed. 2023
Editura: Springer Fachmedien Wiesbaden
Colecția Springer
Locul publicării:Wiesbaden, Germany
ISBN-10: 3658388862
Pagini: 275
Ilustrații: XVIII, 275 p. 1 illus.
Dimensiuni: 168 x 240 mm
Greutate: 0.64 kg
Ediția:1st ed. 2023
Editura: Springer Fachmedien Wiesbaden
Colecția Springer
Locul publicării:Wiesbaden, Germany
Cuprins
Understanding Digital Transformation: Trends, developments, drivers, influence, impact.- Sales technology and tools: Technology trap, digital sales tools.- Strategy: sales models, sales organization.- Conception: positioning, value proposition, digital customer profile, customer acquisition.- Implementation: technology selection, competence building in the organization, technology and the human factor.
Notă biografică
Livia Rainsberger is the managing director of the consulting firm WISSENCE. The focus of her work is the optimization and digitalization of sales organizations. Her book "AI - the new intelligence in sales" has also been published by Springer Gabler.
Textul de pe ultima copertă
This book is a practical guide to the digital transformation of sales organizations. In 21 steps, it provides an overview of the state of the art technologies and digital sales tools and creates an understanding of what the digital transformation of sales is really about: Its primary driver is the modern customer, and he must always be kept in mind digitalization entire sales strategy. The sole use of technologies and the pure digitalization of processes are not enough to make an organization fit for the challenges of the modern business world.
All tools and processes from positioning to customer management are explained in detail in this book and illustrated with concrete examples. What can chatbots do, what are virtual and augmented reality suitable for, and what is the benefit of rapid prototyping? Which sales activities can be supported by technology? The author provides answers to these and many other questions and shows how sales organizations can make themselves fit forthe future. With practical tips and numerous implementation aids.Contents Insights
Livia Rainsberger is the managing director of the consulting firm WISSENCE. The focus of her work is the digital transformation of sales organizations. Her book "AI - the new intelligence in sales" has also been published by Springer Gabler.
This book is a translation of an original German edition. The translation was done with the help of artificial intelligence (machine translation by the serviceDeepL.com). A subsequent human revision was done primarily in terms of content, so that the book will read stylistically differently from a conventional translation.
All tools and processes from positioning to customer management are explained in detail in this book and illustrated with concrete examples. What can chatbots do, what are virtual and augmented reality suitable for, and what is the benefit of rapid prototyping? Which sales activities can be supported by technology? The author provides answers to these and many other questions and shows how sales organizations can make themselves fit forthe future. With practical tips and numerous implementation aids.Contents Insights
- Understanding Digital Transformation: customers, market and technology as drivers
- The 7W strategy for the digital transformation of sales: conception and implementation
- The technology perspective: tool categories, functionality and relevance for the sales strategy
- The sales process perspective: tools and their potential for sales performance mangement and efficiency
Livia Rainsberger is the managing director of the consulting firm WISSENCE. The focus of her work is the digital transformation of sales organizations. Her book "AI - the new intelligence in sales" has also been published by Springer Gabler.
This book is a translation of an original German edition. The translation was done with the help of artificial intelligence (machine translation by the serviceDeepL.com). A subsequent human revision was done primarily in terms of content, so that the book will read stylistically differently from a conventional translation.
Caracteristici
Guide for the digitalization of sales Shows how to implement the digitalization in 21 steps With clear examples and helpful tips