Disruption – Overturning Conventions and Shaking Up The Marketplace de J–M Dru

Disruption – Overturning Conventions and Shaking Up The Marketplace: Adweek Magazine Series

Autor J–M Dru

en Limba Engleză Hardback – 19 dec 1996

Disruption? It's nothing new. Just look at any of the breakthrough business ideas of the last thirty years-from Federal Express overnight delivery to Saturn's fixed sticker price-and you'll see a perfect example of the principle of disruption in action.

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Specificații

ISBN-13: 9780471165651
ISBN-10: 0471165654
Pagini: 256
Ilustrații: facsimiles
Dimensiuni: 152 x 229 x 13 mm
Greutate: 0.52 kg
Editura: Wiley
Seriile Adweek Magazine Series, Disruption: Overturning Conventions and Shaking Up the Marketplace

Locul publicării:Hoboken, United States

Public țintă

Advertising Professionals at all levels from CEO to Junior Account Executive, as well as the Creative Team. Marketing Managers and Professionals on the client side of advertising. Also: General Business Readers interested in new ways of thinking about their business.

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