In Gary Lim's third business parable, the life of main character Bill McNolten is rocked by his unexpected layoff from the company where he has worked for the past 15 years. This is a wrenchingly new experience for him, a major upheaval that is at first an emotional roller coaster. Bill's story sets the stage for the author to introduce his meaning of the acronym ACTION, an iterative cycle of actions that anyone grappling with a career quandary can take to find his or her niche. Times of uncertainty can sometimes lead to greater opportunities, but only if we remember to take ACTION.