With the ongoing diversification of American society,'diversity' has become a buzzword in managerialliterature and a major topic on business agendasthroughout Corporate America. Diversity consultantsare busy publishing advice books, major companieshave added diversity statements to their web pagesand corporate missions, and special interestmagazines have established themselves successfully onthe market. However, despite its wide popularity andalleged moral and business rationale, the diversitymovement has always been subject to heavy criticism.Ever since the start of the 'diversity hype' in thelate 1980s, advocates and critics have waged an openbattle in front of the American public. Using theCivil Rights Movement as a starting point, this studypresents and compares different concepts of diversitywhile discussing its rhetoric and major critique. Iscorporate diversity management a matter of course? Ora means to cover up other unresolved societal issues?The book depicts the public discourse from multiplefacets and is directed at everyone interested inAmerican rhetoric and debates on multiculturalism.