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Doing Business In Ghana: Challenges and Opportunities

Autor John E. Spillan, Domfeh Obed King
en Limba Engleză Hardback – 28 iul 2017
This book provides a thorough perspective on the realities of doing business in Ghana, outlining the economic, social, technological, and cultural dimensions of the society. It offers insight for entrepreneurs into the region’s markets based on GDP growth, political and governmental systems, relationships with investors, and other factors. Considered a beacon of hope for Africa, Ghana is a country with a competitive labor force, stable political environment, and lots of economic opportunities for new business ventures. This book will offer academics a good understanding of the major issues affecting business development in Ghana, and inform students, scholars, managers, and leaders on the paths necessary to pursue launching a product or service in Africa.

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Specificații

ISBN-13: 9783319547701
ISBN-10: 3319547704
Pagini: 238
Ilustrații: IX, 236 p. 20 illus.
Dimensiuni: 148 x 210 x 19 mm
Greutate: 0.45 kg
Ediția:1st ed. 2017
Editura: Springer International Publishing
Colecția Palgrave Macmillan
Locul publicării:Cham, Switzerland

Cuprins

1. Introduction.- 2. Current Business Environment.- 3. Historical Perspective on Doing Business in Ghana.- 4. Cultural Issues Affecting Business Activity in Ghana.- 5. The Political Climate and Entrepreneurship.- 6. The Economic Climate of Ghana.- 7. Establishing Business in Ghana.- 8. T Commercialization and the Marketing Process.- 9. Speculations on Future Trends and Conclusions.- Appendices.



Notă biografică

John E. Spillan is Professor of Management in the School of Business at the University of North Carolina at Pembroke, USA. He is the co-author of Doing Business in Latin America: Challenges and Opportunities, Crisis Management in the New Strategy Landscape, and Crisis Management in the New Strategy Landscape.
Domfeh Obed King is CEO of Nuistdok Consulting, Kumasi, Ghana. He has an MBA degree in Business Administration and Management from Nanjing University, China. He has published in Journal of Global Marketing and other publications.



Textul de pe ultima copertă

This book provides a thorough perspective on the realities of doing business in Ghana, outlining the economic, social, technological, and cultural dimensions of the society. It offers insight for entrepreneurs into the region’s markets based on GDP growth, political and governmental systems, relationships with investors, and other factors. Considered a beacon of hope for Africa, Ghana is a country with a competitive labor force, stable political environment, and lots of economic opportunities for new business ventures. This book will offer academics a good understanding of the major issues affecting business development in Ghana, and inform students, scholars, managers, and leaders on the paths necessary to pursue launching a product or service in Africa.


Caracteristici

Broadens understanding of how globalization affects market structures and business opportunities Addresses the cultural and political issues surrounding business ventures in a leading industrial nation Offers a historical perspective on the economic potential of doing business in West Africa