Doing Business in Guatemala: Challenges and Opportunities
Autor John E. Spillan, Marleen Campbell Lopezen Limba Engleză Paperback – 14 mai 2022
This book will serve as a valuable resource for IB scholars and students seeking to learn more about the changing focus and interests of Central America, and the implications and opportunities this poses for global business interests.
Toate formatele și edițiile | Preț | Express |
---|---|---|
Paperback (1) | 634.18 lei 6-8 săpt. | |
Springer International Publishing – 14 mai 2022 | 634.18 lei 6-8 săpt. | |
Hardback (1) | 639.41 lei 6-8 săpt. | |
Springer International Publishing – 14 mai 2021 | 639.41 lei 6-8 săpt. |
Preț: 634.18 lei
Preț vechi: 746.09 lei
-15% Nou
Puncte Express: 951
Preț estimativ în valută:
121.36€ • 125.94$ • 101.44£
121.36€ • 125.94$ • 101.44£
Carte tipărită la comandă
Livrare economică 15-29 martie
Preluare comenzi: 021 569.72.76
Specificații
ISBN-13: 9783030643065
ISBN-10: 3030643069
Ilustrații: XVII, 179 p. 30 illus. in color.
Dimensiuni: 148 x 210 mm
Greutate: 0.25 kg
Ediția:1st ed. 2021
Editura: Springer International Publishing
Colecția Palgrave Macmillan
Locul publicării:Cham, Switzerland
ISBN-10: 3030643069
Ilustrații: XVII, 179 p. 30 illus. in color.
Dimensiuni: 148 x 210 mm
Greutate: 0.25 kg
Ediția:1st ed. 2021
Editura: Springer International Publishing
Colecția Palgrave Macmillan
Locul publicării:Cham, Switzerland
Cuprins
Chapter 1. Introduction.- Chapter 2. Economic Environment.- Chapter 3. Political and Legal Environment.- Chapter 4. Cultural and Socioeconomic Environment.- Chapter 5. Establishing a Business in Guatemala.- Chapter 6. Marketing in Guatemala.- Chapter 7. Conclusions and Future Trends.
Notă biografică
John E. Spillan is Professor of Management and Director of International Affairs in the School of Business at the University of North Carolina at Pembroke, USA. His research interests are in the areas of international business, management, and teaching pedagogy. He is the author of 50 academic articles and seven books.
Marleen Campbell Lopez is Director of International Business Programs at the Universidad del Istmo, Guatemala. She has more than 15 years of experience in international strategy planning for brands in the Latin American region.
Textul de pe ultima copertă
With its unique mix of theory, historical discussion, case studies, and contemporary analysis, this book provides a complete and detailed comprehension of the business environment in Central America, with a focus specifically on Guatemala. Identifying the key drivers of Central America economic growth and development, it outlines what must be done to take advantage of the opportunities as Guatemala moves into the future.
This book will serve as a valuable resource for IB scholars and students seeking to learn more about the changing focus and interests of Central America, and the implications and opportunities this poses for global business interests.
John E. Spillan is Professor of Management and Director of International Affairs in the School of Business at the University of North Carolina at Pembroke, USA. His research interests are in the areas of international business, management, and teaching pedagogy.He is the author of 50 academic articles and seven books.
Marleen Campbell Lopez is Director of International Business Programs at the Universidad del Istmo, Guatemala. She has more than 15 years of experience in international strategy planning for brands in the Latin American region.
Caracteristici
Provides a solid grounding on the historical, economic, social and political impacts of trade and business in Central America countries and specifically Guatemala Explores how the regional economics and business development between and among Central America and other countries is affecting commerce in Guatemala Discusses the future business development prospects in Guatemala