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Doing Research in Business and Management: An Introduction to Process and Method

Autor Dan Remenyi, Brian Williams, Arthur Money, Ethne Swartz
en Limba Engleză Paperback – 6 aug 1998
'[T]here is, as with all the chapters, an excellent set of suggested further reading...' - Management Learning

`Postgraduate students should find this a useful book, since it focuses on issues specific to their requirements. The philosophical underpinnings, methodology and practicalities of research are all discussed within the context of postgraduate research' - International Small Business Journal
This wide-ranging text comprehensively overviews management research and research methodology. The authors take the reader through all the major stages of the research process and introduce the key methods.
After highlighting the different contexts and purposes, strategies and tactics, programmes and processes of management research, the authors provide detailed coverage of the relevant research approaches and methods. They discuss the interrelationship of theoretical and empirical research, and how these apply to practice. The implications of using quantitative and qualitative methods are examined, and practical advice is given on the available analysis techniques and software packages.
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Specificații

ISBN-13: 9780761959502
ISBN-10: 0761959505
Pagini: 320
Ilustrații: 1, black & white illustrations
Dimensiuni: 156 x 234 x 19 mm
Greutate: 0.48 kg
Ediția:1
Editura: SAGE Publications
Colecția Sage Publications Ltd
Locul publicării:London, United Kingdom

Recenzii

`Postgraduate students should find this a useful book, since it focuses on issues specific to their requirements. The philosophical underpinnings, methodology and practicalities of research are all discussed within the context of postgraduate research' - International Small Business Journal

'[T]here is, as with all the chapters, an excellent set of suggested further reading...' - Management Learning

Cuprins

PART ONE: CONTEXT AND PROCESS
Business and Management Research in Perspective
Philosophical Background to Research
Research Strategies and Tactics
The Research Programme and Process
PART TWO: APPROACH, METHOD AND DATA
The Positivist Approach to Empirical Research
Phenomenology: The Non-Positivist Approach
The Research Process
Collecting Empirical Data
The Questionnaire
The Case Study
The Sample
Statistical Analysis
PART THREE: REPORTING RESEARCH
Ethical Considerations
Writing Up the Research
Evaluation of Masters and Doctoral Degrees

Descriere

Doing Research in Business and Management provides a comprehensive overview of management research and research methodology. Taking the reader through all the major stages of the research process, this wide-ranging text introduces the key methods that are available to students as researchers in management and business.