Donald Trump and the Branding of the American Presidency: The President of Segments
Autor Kenneth M. Cosgroveen Limba Engleză Hardback – 31 oct 2022
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Springer International Publishing – 31 oct 2022 | 350.26 lei 6-8 săpt. |
Preț: 350.26 lei
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Specificații
ISBN-13: 9783030304959
ISBN-10: 3030304957
Pagini: 235
Ilustrații: XI, 235 p. 1 illus.
Dimensiuni: 148 x 210 mm
Greutate: 0.48 kg
Ediția:1st ed. 2022
Editura: Springer International Publishing
Colecția Palgrave Pivot
Locul publicării:Cham, Switzerland
ISBN-10: 3030304957
Pagini: 235
Ilustrații: XI, 235 p. 1 illus.
Dimensiuni: 148 x 210 mm
Greutate: 0.48 kg
Ediția:1st ed. 2022
Editura: Springer International Publishing
Colecția Palgrave Pivot
Locul publicării:Cham, Switzerland
Cuprins
1. Donald Trump and the Branding of the American Presidency.- 2. The Old Order and Its Discontents.- 3. Segmentation and Trump.- 4. Trump Direct to Consumer.- 5. Trump Race and Class.- 6. The Trump Brand Story: Attract and Repel.- 7. Brand Battle: Omnipresent Trump in Office and Beyond.- 8. The President of Segments.
Notă biografică
Kenneth M. Cosgrove is Associate Professor in the Department of Government at Suffolk University, USA. He teaches and writes about political marketing and branding and has written extensively about the way in which political branding has been used by Conservatives to dominate the Republican Party and American politics, from Ronald Reagan to the present.
Textul de pe ultima copertă
“Ken Cosgrove has written a masterful and insightful account of the political rise of Donald Trump and his impact on American politics and conservatism. He provides a compelling and readable narrative using the lens of brand politics. He shows how the Trump phenomenon is not necessarily a one-off; this might instead mark a significant transformation of the American presidency. The book does not simply look backwards; it provides insights into current issues. Lessons from the book will shed light on how President Trump has managed the coronavirus crisis, and it is a must-read book in the run-up to the November 2020 election. Long a leading scholar of political marketing, Professor Cosgrove has now established himself as an important analyst of American politics.”
—Richard Nimijean, Professor, Carleton University, Canada
Kenneth M. Cosgrove is Associate Professor in the Department of Government at Suffolk University, USA.
Caracteristici
Provides an extensive examination of the Trump phenomenon from political marketing perspective Considers the impact of political marketing on American politics and culture Explains how branding & segmentation led to Trump presidency & how they do same for other kinds of candidates