Driving Innovation: Intellectual Property Strategies for a Dynamic World
Autor Michael A. Gollinen Limba Engleză Paperback – 3 feb 2008
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Specificații
ISBN-13: 9780521701693
ISBN-10: 0521701694
Pagini: 432
Ilustrații: 13 tables
Dimensiuni: 154 x 234 x 19 mm
Greutate: 0.57 kg
Ediția:New.
Editura: Cambridge University Press
Colecția Cambridge University Press
Locul publicării:New York, United States
ISBN-10: 0521701694
Pagini: 432
Ilustrații: 13 tables
Dimensiuni: 154 x 234 x 19 mm
Greutate: 0.57 kg
Ediția:New.
Editura: Cambridge University Press
Colecția Cambridge University Press
Locul publicării:New York, United States
Cuprins
Preface; Introduction: the invisible infrastructure of innovation; Part I. Intellectual Property Dynamics in Society: 1. The innovation cycle; 2. The rise of the intellectual property system; 3. Balancing the tension between exclusive rights and the accessible domain; Part II. Basics of Managing Intellectual Property in Organisations: 4. The innovation forest: intellectual property rights and how they grow; 5. The ABCDs of intellectual property: flow and infringement of IP rights; 6. The global diversity of innovation communities; 7. The role of the innovation chief; Part III. Steps to Strategic Management of Intellectual Property: 8. Becoming strategic; 9. Strategy tools: policies and practices for managing IP; 10. A menu of strategy options; 11. Evaluating internal resources and the external environment; 12. Placing a financial value on IP assets; 13. Accessing innovations of others; 14. Protecting and enforcing IP rights; 15. Transferring IP rights; Part IV. Strategies on a Global Stage: 16. Specific IP strategies for different communities; 17. Global challenges; 18. Intellectual property, innovation, and freedom; Acknowledgements; Abbreviations; Further reading; Appendices (A: TRIPS excerpts; B: Non-policy; C: Audit questionnaire; D: research resources).
Recenzii
'The value of this books is that it brings together a detailed understanding of management with a high degree of expertise in intellectual property law … the author is to be commended for having addressed an important topic, the role and legal protection of innovation, from an interesting cross-disciplinary perspective.' The Cambridge Law Journal
Notă biografică
Descriere
This book shows how intellectual property can expand innovation globally, if it is managed strategically.