Drop Shipping as a Marketing Function: A Handbook of Methods and Policies
Autor Nicholas T. Scheelen Limba Engleză Hardback – 22 mai 1990 – vârsta până la 17 ani
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Specificații
ISBN-13: 9780899305325
ISBN-10: 0899305326
Pagini: 200
Dimensiuni: 156 x 235 x 16 mm
Greutate: 0.42 kg
Editura: Bloomsbury Publishing
Colecția Praeger
Locul publicării:New York, United States
ISBN-10: 0899305326
Pagini: 200
Dimensiuni: 156 x 235 x 16 mm
Greutate: 0.42 kg
Editura: Bloomsbury Publishing
Colecția Praeger
Locul publicării:New York, United States
Notă biografică
NICHOLAS T. SCHEEL is founder and editor of Drop Shipping News, a trade publication devoted to all facets of drop shipping, particularly in reference to mail order. Mr. Scheel has been a Vice President of Consolidated Marketing Services, Inc., a firm specializing in direct response advertising and marketing services.
Cuprins
PrefaceDrop Shipping: Definitions and UsageDrop Shipping as a Marketing PolicyDrop Shipping ResearchFunctions and Services of Drop ShippersSyndicated Catalogs and Graphics Provided by Drop ShippersDrop Shipper-Middleman RelationsDirect Marketing Guidelines and Product Evaluations for Mail Order PromotionsDrop Shipping NewsDrop Shipping SourcesCosts and Marketing Risks of InventoryDrop Shipping and Direct Response AdvertisingEconomic Aspects of Drop ShippingSelected BibliographyIndex