e-Shock the New Rules: The Electronic Shopping Revolution: Strategies for Retailers and Manufacturers
Autor Kenneth A. Loparoen Limba Engleză Paperback – 16 noi 2000
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Specificații
ISBN-13: 9780333946015
ISBN-10: 0333946014
Pagini: 352
Ilustrații: 352 p.
Dimensiuni: 156 x 234 x 19 mm
Ediția:2000
Editura: Palgrave Macmillan UK
Colecția Palgrave Macmillan
Locul publicării:London, United Kingdom
ISBN-10: 0333946014
Pagini: 352
Ilustrații: 352 p.
Dimensiuni: 156 x 234 x 19 mm
Ediția:2000
Editura: Palgrave Macmillan UK
Colecția Palgrave Macmillan
Locul publicării:London, United Kingdom
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Cuprins
The New Rules for e-Commerce Success Overview; the Key Conclusions Definitions and Consumer Trends Learning From the Pioneers in Electronic Selling Future Growth of Electronic Shopping: Look Out for 2005! The ES Test: How to Tell How Much Your Business is Going to be Affected How can Retailers Respond ? Ten Strategic Options for Retailers The Store of the Future Rapidly Improving Technology meets Growing Consumer Demand The World is Changing: Assets to Knowledge Structural Difficulties with the Internet will be Overcome How Can Manufacturers Respond ? Manufacturers' Ten Strategic Options The New Marketing Imperatives: Marketing in the Electronic Age Setting the Strategy and Mobilising the Organisation The Next Wave of Electronic Shopping Appendices
Recenzii
'An unmissable journey into the future of e-commerce.' - Amazon.co.uk, business pages 'What We're Reading choice, February 2000
'If you want to know what the future holds for clicks and mortar businesses you need to read this book.' - Waterstones Online
Reviews of previous editions:
'Michael de Kare-Silver has set out to shock the retail world into a realisation that it must act and act quickly and has then set out, in an eminently enjoyable and readable fashion, the practical steps to take that action. The reviewer envisages a lot of business cases being written which are heavily reliant on this timely and valuable book.' - Stephen Taylor, Director, First Call International and Loyalty Management UK, Interactive Marketing
'This book will help you answer whether your company is ready for virtual selling and how to proceed.' - Philip Kotler
'A gripping tour de force.' - Management Today
'E-commerce is a new way of doing business that demands forethought if it is to add value... De Kare-Silver is a web business strategy expert and his new book outlines the options.' -The Sunday Times
'Michael De Kare-Silver's e-Shock sets out the 'e-shopping test' - an important step in identifying which products are best suited to on-line sale.' - The Financial Times
'...strongly recommended.. a good practical guide to e-commerce that helps both the technical and non-technical reader. It is well-written and an excellent reference point which expertly links strategy and e-commerce.' - The Judges, Management Consultancies' Association Business Book of the Year Awards
'A brilliant book, read it now! For many who buy this book it will be one of their best investments.' - Customer Comments, Amazon.com
'This is an eminently practical book... buy it now!.' - Strategy Magazine
'For anyone looking for a roadmap of the future of retailing and what role e-commerce will play, pick up de Kare-Silver's book pronto.' - Business Age
'Essential reading for anyone involved in these rapidly changing and challenging areas.' - Long Range Planning
'If you want to know what the future holds for clicks and mortar businesses you need to read this book.' - Waterstones Online
Reviews of previous editions:
'Michael de Kare-Silver has set out to shock the retail world into a realisation that it must act and act quickly and has then set out, in an eminently enjoyable and readable fashion, the practical steps to take that action. The reviewer envisages a lot of business cases being written which are heavily reliant on this timely and valuable book.' - Stephen Taylor, Director, First Call International and Loyalty Management UK, Interactive Marketing
'This book will help you answer whether your company is ready for virtual selling and how to proceed.' - Philip Kotler
'A gripping tour de force.' - Management Today
'E-commerce is a new way of doing business that demands forethought if it is to add value... De Kare-Silver is a web business strategy expert and his new book outlines the options.' -The Sunday Times
'Michael De Kare-Silver's e-Shock sets out the 'e-shopping test' - an important step in identifying which products are best suited to on-line sale.' - The Financial Times
'...strongly recommended.. a good practical guide to e-commerce that helps both the technical and non-technical reader. It is well-written and an excellent reference point which expertly links strategy and e-commerce.' - The Judges, Management Consultancies' Association Business Book of the Year Awards
'A brilliant book, read it now! For many who buy this book it will be one of their best investments.' - Customer Comments, Amazon.com
'This is an eminently practical book... buy it now!.' - Strategy Magazine
'For anyone looking for a roadmap of the future of retailing and what role e-commerce will play, pick up de Kare-Silver's book pronto.' - Business Age
'Essential reading for anyone involved in these rapidly changing and challenging areas.' - Long Range Planning
Notă biografică
MICHAEL DE KARE-SILVER is Head of e-Business, PA Consulting. He has worked with a number of major European and US multinationals. He is a founding partner of the Kalchas Group, which is now part of Computer Sciences Corporation. He was previously with McKinsey, worked for four years as a Marketing Manager for Procter & Gamble, and is a qualified commercial lawyer.