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e-shock 2020: How the Digital Technology Revolution Is Changing Business and All Our Lives de Kenneth A. Loparo

e-shock 2020: How the Digital Technology Revolution Is Changing Business and All Our Lives

Autor Kenneth A. Loparo
en Limba Engleză Paperback – 30 sep 2011
What effect have innovations in digital technology had on the way we communicate and work, and what can we expect from the future? Following on from the hugely successful 'e-Shock', Michael de Kare Silver analyses the developments in digital technology over the past decade, and how they have changed our lives both at home and in the workplace
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  Palgrave Macmillan UK – 30 sep 2011 31527 lei  6-8 săpt.
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  Palgrave Macmillan UK – 30 sep 2011 34657 lei  6-8 săpt.

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Specificații

ISBN-13: 9781349336937
ISBN-10: 1349336939
Ilustrații: VII, 166 p.
Dimensiuni: 155 x 235 mm
Greutate: 0.26 kg
Ediția:1st ed. 2011
Editura: Palgrave Macmillan UK
Colecția Palgrave Macmillan
Locul publicării:London, United Kingdom

Cuprins

PART I: WHAT HAS CHANGED? Anytime, Anywhere, Anyhow, Any Device The Social Media Revolution PART II: IMPACT ON THE CONSUMER RETAIL LANDSCAPE What Does This Change Mean? Every Old Business Model is Under Threat PART III: IMPACT FOR BRANDS, MARKETERS AND AGENCIES The Multi-Channel World How do Brands Cope in the New Digital Age? Advertising: The Move from Push to Pull PART IV: IMPACT ON PEOPLE AND SOCIETY The Dark Side of Technology PART V: IMPACT ON INDUSTRY Advantages and Disadvantages PART VI: THE FUTURE Building the Future Organization

Notă biografică

MICHAEL DE KARE-SILVER is a Leading Adviser in the digital/e-commerce and mobile arena, identifying opportunities for technology-enabled change and business growth through new strategies, go-to-market plans and team-building. He has been main board director for a number of leading companies. From main board at FTSE 100 company GUS plc, heading up Argos.co.uk, Experian and Burberry online through to start-ups born2learn.com and myfaveshop.com. He has also been MD at major digital/tech/marketing agencies Digitas and AKQA delivering innovative solutions for global brands. Today, Michael runs his own firm Digital Prospects which provides specialist advisory, consultancy and team-building support in the digital/mobile/e-commerce sectors, helping organizations map out their strategy and plans to capture the growing multi-channel opportunity and then to build the best teams to deliverthat. Michael is also a non-executive director at WIN plc the mobile technology solutions provider.